Today we’d like to introduce you to Danni Harrower.
Danni, we appreciate you taking the time to share your story with us today. Where does your story begin?
Years ago, my sister randomly said to me, “You should open up a crystal business!” I found it to be such a random thing to say, and I laughed, and was like, “How on earth am I supposed to do that? I don’t have a ton of money just lying around!”
To be fair, back then online shopping wasn’t really a thing, so the idea of opening up a brick and mortar seemed impossible, and the idea was shelved. Flash forward to January of 2020. I was taking my interest in crystals and gemstones to the next level. I started enrolling in online courses to learn not only about the geology but also the healing properties that crystals can offer, all while making my crystal collection even bigger. I remembered my sister’s outburst from years ago and thought that this idea could actually work nowadays. I didn’t need a brick and mortar, I could sell online!! But I felt like I still needed even more knowledge than I had. I wasn’t totally confident that I could pull it off. Then, in March, the restaurant where I work at had to close its doors due to Covid-19. I was devastated, scared, and stressed out. Focusing on my crystal education was a good distraction from the pandemic. I learned that I wouldn’t need tons of money to get started with a crystal business. I knew I couldn’t sit back and wait for something to happen, that I had to make the best of this time off from work. So one day, I bit the bullet and did it. And that’s how Phantom Shadow Crystals was born. If my sister is reading this, thank you for the random idea you had years ago and sorry I was so quick to dismiss you!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Nothing has ever really been smooth sailing for me. I feel like I know some people who are just good at everything they do on their first try. It’s not the case for me. I have to work hard, fail, try again, maybe fail again, and really stay focused and practice. And that’s ok. It makes me appreciate the hard work I’ve put in and keeps me motivated to keep going. I’m definitely faced with daily challenges. I’m raising a toddler and that alone can be a struggle. All the time he wants to help me with these colorful stones so I use it as an opportunity to teach him the different names and colors and how to be gentle and cross my fingers that he doesn’t take the opportunity to throw them. So far, I’ve been lucky with that. Besides that, the hardest part of owning this business is not keeping everything for myself!
Appreciate you sharing that. What should we know about Phantom Shadow Crystals?
So if you haven’t guessed by now, I’m the owner and operator of Phantom Shadow Crystals. I sell natural crystals that are mined from all over the world. A lot of people don’t know what crystals are all about. They are more than just pretty rocks. Crystals harbor this energy that’s almost majestic. It’s like they have a life of their own. They can help heal, calm, awaken, etc. There is a crystal for everything. They have brought me so much joy and I want to share that with others. I want people to know that I only sell high-quality crystals. When you buy a crystal from me, it’s been added to my inventory with the best intentions. I don’t just order a bunch of random crystals. I really take my time picking out what I think would make an excellent addition to a crystal lover’s collection.
I also think of my regular customers. I take into consideration their Zodiac signs (because each crystal is connected to different signs), their ailments, and their emotional needs. I also take requests. That’s actually really helpful for me because when I shop for crystals to add to my shop, it’s hard to not go overboard and just buy everything from the importers. I mean, I would probably would need a ton of money in order to do so. Nevertheless, acquiring new crystals is really exciting for me, even though I know they will only stay with me for a short period of time before they find their new home.
Besides selling crystals on their own, I make crystal arrangements which incorporate succulents from my garden. It’s a twist on a normal floral arrangement and it can last forever! I also promote animal rescues. On my website, you have an option to add a donation to Rock and Roll Rescues and I match all donations. I think it’s important to help those in need whenever you can and animals hold a special place in my heart.
What does success mean to you?
I feel successful when I reach my goals. That being said, even though I’m not making tons of money (yet, fingers crossed), I feel successful just starting a business in something I’m interested in and continue to want to learn more about.
- Email: email@example.com
- Website: phantomshadowcrystals.com
- Instagram: Instagram.com/phantomshadowcrystals
- Facebook: Facebook.com/phantomshadowcrystals
All photos taken by Danni Harrower