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Hidden Gems: Meet Amanda Canela

Today we’d like to introduce you to Amanda Canela.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I opened Sassy couture 11 years ago! It has definitely been a journey.

To say, it’s been easy would be an understatement. Since I was little, I’ve always wanted to own my own business and as I have gotten older I wanted to own a boutique! I love fashion and fashion making women of all shapes and sizes feel beautiful!

I wanted to bring something that my town needed! We didn’t have any boutiques out here! I loved the intimate shopping experience and unique styles that the boutique offered! That’ was my vision for sassy!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road!

Anytime you open a new business, you don’t make money immediately. It takes much time and patience! It takes never quitting. When the going gets tough you don’t throw in the flag! You keep going!

My biggest struggles have been my competitors! I’m Going against big online stores that have millions of followers and celebrity endorsements. You have to build your brand. Also, not everyone supports you.

Thanks – so what else should our readers know about Sassy Couture?
Sassy Couture is a women’s clothing boutique!

We offer junior and misses clothing. We are known for our fun and sassy styles! People love shopping with us for bridal showers, baby showers, wedding activities, birthday parties and nights out with the girls, vacation brunches, and more! I’m most proud that Sassy has established itself!!

It took very hard work To build this brand but 11 years later we are still here! I want readers to know we have something for everybody! We are very hands-on with our customer service!

We can guarantee you that you always feel confident in sassy in any of our styles!

Is there anything else you’d like to share with our readers?
Just stay true to yourself and always hustle and work hard! If it was easy everybody would be doing it! But if it’s your passion and goals make it happen!!

Contact Info:

  • Email: and
  • Instagram: @shopsassycouture
  • Facebook: Sassycouture/AV

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