Today we’d like to introduce you to Adrianna Gurrola.
Hi Adrianna, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been in the housing industry since 2006. I worked for a temporary housing company for a few years before transitioning over to permanent residential/commercial. The transition was easy as it was all very relevant and built my business on the relationships I created over the years. Finding a home is a huge deal, every family and every transaction is different so I also pride myself on truly getting to know the needs of my clients and executing. We become family in the end you they are stuck with me! Trust, value and sincerity are also important. People want to do business with people they know, like, and trust and that has seemed to work for me.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
It definitely has not been a smooth road. I know the impression of being a Realtor is that it’s “easy”, but I am here to tell you it is not. Rejection, failures, unknowns are all things you have to be comfortable with. Let’s face it, no one likes any of those three words, but the consistency of working through those is so worth it. In this industry, you have to continuously work on your business and get creative. I struggled with understanding what that looked like for me, but I later understood the beauty and the growth is in going through it. You have to put yourself out there, make connections, build those relationships (and genuinely build them!) and truly care about what you do. Finding what worked for me was a little bit of a challenge in the beginning. I also realized that I struggled with finding my authenticity. I was often advised of advice that just didn’t align with who I am. The “work-work-work” mentality and/or keeping everyone updated on my socials every second of the day was not a priority for me and didn’t necessarily make me a better Realtor.
As somewhat of a newbie at the time, I tried to remain open-minded. Of course, I want to be successful, but I want to be successful 𝑎𝑛𝑑 authentically me. I’ve found this to be my superpower!
Alright, so let’s switch gears a bit and talk business. What should we know?
I am a Realtor specializing in residential sales all throughout the SoCal area. I pride myself in the relationships I build and ability to deliver. My goal is that my clients feel comfortable, have the trust, and go through this with ease, even when things get tough! Educating clients before and along the way is important to me (and should be for you too!). There is lots to know and learn before, during, and after a transaction! My relationships with other professionals in the industry is just as important. It’s more value I am able to provide my client whether it be inventory, resources, or services. No client is the same, all needs are different, and there is no one size fits all when buying a home.
I’ve worked with a variety of clients throughout LA/Ventura/San Bernardino County. From luxury real estate, traditional homes, to projects and flips. I can help all throughout California and can also support out of state needs. We’ve supported families make the move to WA, NV, TX, AZ in the last quarter of this past year. I am part of the Women’s Council of Realtors Los Angeles and am a big supporter of women-owned businesses! I am passionate about what I do and love being a part of the homeownership journey with my clients.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice for anyone starting out….don’t give up! Keep trying, keep learning, keep going, and apply. Oh yes, and continue to keep learning! There is so much to know in this industry. Remember every client is different so even in the same scenario, the solution may not always be the same. Have a game plan, but also be open to things not happening the way they should be. You adjust and move on!
I would also advise that you truly understand what this business requires and surround yourself with good people. Pack your patience and persistence! Some clients may come easy, others not so much. This industry is so glamorized and while you can definitely get there, it isn’t what you see on TV. Your business will require you to put in the work and your success depends on you. There are so many Realtors out there these days, so understand what it really means to be one and be confident in what makes you unique. Get creative with your marketing, branding, and how you connect with others. Don’t give up and most importantly be authentically you.
- Email: firstname.lastname@example.org
- Instagram: adrianna__gurrola