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Exploring Life & Business with Tyhrena Howerton of Mara Moja Beauty

Today we’d like to introduce you to Tyhrena Howerton.

Hi Tyhrena, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
As long as I can remember, I have always been into my hair. I have worn all different types of hairstyles in all different colors. Hair is an art to me, and it is just something I have always loved. Everything from looking at pictures to find out what my next style is going to be, asking my friends and family for their opinions on it, going to the beauty supply store to get the hair products, the salon experience – I’m intrigued with it all. Where I grew up at in South Sacramento, there’s a beauty supply store on just about every block. It was never a struggle to get beauty supplies.

When I started school at UCLA, it was a whole different ball game. All the access that I’ve always had to getting to beauty supplies no longer existed. There was close to no hair products that catered to the textured hair on campus or in the neighborhood. Ubering or taking a bus to get to the inner city of LA was the common thing to do in order to get hair products.

Your plate is full when you’re in college. Trying to acclimate to the environment, academic obligations, social life, and taking care of yourself- whether it be mentally, spiritually, physically… it is a lot.

Right before I graduated, I realized wanted to provide some sort of relief in that area for future students. I wanted to eliminate the hassle of getting everyday hair essentials while also encouraging students to carry themselves with pride in higher education. This is my “why” for starting Mara Moja Beauty early 2021. However, at that time, majority of the world was not open. I had a date in mind I wanted to start operating despite college campuses being closed. I also knew people other than students needed beauty supplies conveniently and that is why Mara Moja Beauty had its first beauty supply vending machine inside the West Coast Beauty Hub, a hair salon in downtown Los Angeles.

When Covid- 19 restrictions started lifting in California, I did a proposal for UCLA, and that is how Mara Moja Beauty is on UCLA’s campus today. Since the first announcement was made in August 2021, MMB has received so much excitement and appreciation from students and staff about there being black hair care products on campus for the first time ever.

Over the last month, we listened to what else students want to see and we are excited to launch the new additions in the coming weeks (Mid February).

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Seeking quality and creative talent that is passionate about what we do is not easy.

Graphic designers, web designers, marketing directors, videographers, editors, creative directors, or brand strategists, reach out to I would love to learn how we can work!

Alright, so let’s switch gears a bit and talk business. What should we know?
Mara Moja Beauty partners with colleges to bring essential and trendy hair supplies and accessories to college students.

Do you have any memories from childhood that you can share with us?
Every Friday, I would eat pizza and watch movies with my mom and brother that we rented from Blockbuster.

Image Credits:

Photo.bymeli on Instagram

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