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Exploring Life & Business with Sienna Claiborne of HottieHeadquarters

Today we’d like to introduce you to Sienna Claiborne.

Hi Sienna, please kick things off for us with an introduction to yourself and your story.
I was 13 when I started Hottieheadquarters in the beginning of the pandemic. I was finishing most of my classes by 12 so I had free time, with all my free time I had a lot of time to dream about all the things I wish I could do or would do, and that was to start a business. I knew I wanted young women to feel empowered and provide a store that was affordable and supported by different types of hotties. The name ‘HottieHeadquarters’ came about because I wanted to my store be a place where women could shop, interact, and kind of “hangout” if that makes sense. I wanted something different and memorable, different from the “barbies”, “boujee”,”pretty”, something feminine and different. Megan Thee Stallion has heavily influenced me, so that’s part of where ‘hotties’ came from. I started my whole business with $200 dollars from my birthday savings, and the support was so great at the launch that it allowed me to expand more.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been a road, but not the smoothest. Being 13-14, I didn’t have the funds or the knowledge to scale my business and market as I would now. I handled the money wrong, bought way too much inventory, didn’t know how to run ads or what influencers to reach out to. The first year was a win and a loss as far as knowledge and what I know now.

We’ve been impressed with HottieHeadquarters, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
HottieHeadquarters is a black x Latina-owned business, providing budget-friendly accessories, centered around supporting college students. We try to offer affordable accessories for hotties who want to look good but don’t necessarily have the budget. We also want to inspire more hotties to go to college and celebrate those who are already attending. Which is why we started our ‘Hottties in College’ series. We have had over 50 hotties apply and participate in our series, representing Universities across the country, building a great community of women, especially in HBCUs. I am most proud of the relationship we have with our customers and the opportunities we will have for those hotties in college, especially those would like to be influencers and content creators.

Hottieheadquarters isn’t only an online boutique but a platform to motivate, inspire and assist women attending college. Not only are you supporting a brand when you shop with HottieHeadquarters but you are helping a young women of culture support other women.

Do you have any advice for those just starting out?
To those starting out, don’t be afraid to collaborate, network or learn from others. You will make mistakes that will cost you money but the lesson you learned will bring back more then you lost. I wish I did my deep research earlier but taking those losses helped me get to this point. Take your losses and get happy, make mistakes and move forward. Let your losses lead the way.


  • $7 dollar products available

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Image Credits
Photos are provided by me and my customers/ hotties

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