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Exploring Life & Business with Sarah Kwa of KNGS & KWNS

Today we’d like to introduce you to Sarah Kwa.

Hi Sarah, please kick things off for us with an introduction to yourself and your story.
We are a husband and wife team (Matt & Sarah) and we both always had a heart for generosity and for clothing. We started off wanting to start a non-profit organization at first, where our goal was to help those less fortunate than ourselves. However, after doing countless of research and listening to several podcasts, we realized there were already so many great different non-profit organizations out there who were already serving the same cause that we wanted to help support and fight for.

So the question for us became, “Why would we start a non-profit and compete with other non-profits for funding?” And the answer was, we wouldn’t. We would rather support them as much as we can. Which is why we decided to start KNGS & KWNS (pronounced Kings & Queens), a clothing brand where a portion of the sales goes towards various non-profits. We wanted to flip the switch on the idea of what it meant to be Kings & Queens and what it means to be royalty. We firmly believe in the statement, “freely you have received, freely give.” We believe that the age of kings and queens lording and ruling over people is over and that we are called to serve and lift one another up. This was the start of KNGS & KWNS and this is where we stand true to this day reaching our one year anniversary on Oct. 30. 2021!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been a smooth road, but what road starts off smooth anyways? We are in our humble beginnings and we are constantly learning how to navigate it, especially since we had our first newborn three months after we launched KNGS & KWNS. We have been struggling to learn how to market our brand online and the best way to bring our clothing to the people. We recently had the privilege to have a pop-up store at 626NightMarket this year and we have learned that people love hearing the cause behind the brand and love being able to feel our clothing fabric and seeing the designs in person.

Appreciate you sharing that. What should we know about KNGS & KWNS?
KNGS & KWNS is a for-profit business for non-profit organizations. We design all our clothing and we also partner up with non-profits designing a collection that supports their cause and tells their story. We are currently supporting JUSTICE SPEAKS, where a portion of our sales support them in fighting to end human trafficking. With every purchase from KNGS & KWNS, you become a part of the movement designed to give back – sharing various non-profits story and helping fight for the cause.

How do you think about luck?
We don’t believe in luck, but we do believe that we are blessed. We are blessed to be surrounded by all our family and friends who have supported us in this dream and vision. We are blessed that both our parents left their home country to the U.S.A. where they have worked tirelessly to get us to where we are. We are extremely blessed and we can’t thank God enough for what He has done in our lives and in our business.

Contact Info:

Image Credits:

Meghan Klein, theOliveBungalow

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