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Exploring Life & Business with Sarah Ghabbour of Loved Twice Bridal

Today we’d like to introduce you to Sarah Ghabbour.

Hi Sarah, please kick things off for us with an introduction to yourself and your story.
After graduating with my undergraduate degree in Biology, my husband and I got married in San Diego. The original plan was to continue schooling to become an optometrist, but my husband was in the military so I put that on hold. Instead, I ran with the fact that I thoroughly enjoyed planning our wedding and would find a job in bridal regardless of where we were stationed around the country.

I started my career at a small boutique in San Diego as a part-time intern and worked my way up while working at different boutiques in(remove) around the country; Charleston, SC & in Upstate New York. After moving back to San Diego, I came back to the original boutique I started my career at as an assistant manager. Shortly after, I was hired at BHDLN Carlsbad as a manager in training and left for maternity leave as their service manager. While on maternity leave, I received a job promotion as shop manager for the Beverly Hills location so we moved from San Diego to LA. My position was eliminated a year later and that led me to my last position as store director of the not yet opened new Pronovias LA flagship.

The boutique opened in January 2020 and midway through March, the COVID shutdown happened. During the shutdown, I reached out to all of the brides whose weddings were scheduled during the closure. So many brides no longer needed their gowns and would ask what to do with their gowns. I could only recommend using resale platforms. It was here that I recognized an opportunity to help brides and so Loved Twice Bridal was born.

There are three main goals with the company:

1. To be a resource to brides looking to sell their gowns; as it is likely, brides simply just do not know what to do with their gowns.

2. To be a resource to brides looking to buy a second-hand gown; as often they do not get the same customer service experience as a traditional boutique.

3. To impact the bridal industry by pushing for sustainability. Every other piece of clothing can be worn again and we want to make it easier for brides to choose a second-hand gown.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would be lying if I said it was a smooth road getting to where I am now. There were so many times in my ten years that I wasn’t sure if I was supposed to be in bridal. In hindsight, I recognize that everything that I have done, the places we have lived, the jobs I took, and the people I have met were all in preparation to open up a business that utilizes my learnings, my experiences, and the many job responsibilities I have held.

Alright, so let’s switch gears a bit and talk business. What should we know?
Today’s bride lacks the desire, time, and expertise to sell their gown on their own. Up until the formation of Loved Twice Bridal, former brides looking to sell their gowns were left to figure out resale platforms and current brides were left to guess the condition, fit, and alterations of the dresses they considered buying. All the while, these gowns hang in closets losing value and lowering the potential to sell due to ever-changing bridal trends. These challenges have only been further magnified by the pandemic.

For a $50 consignment fee ($25 for local LA customers), Loved Twice Bridal houses, markets, and sells the gown so brides don’t have to. Upon sale, the bride nets 55-65% of the selling price. Our clients on both ends receive the luxury customer experience that resale platforms sacrifice by gaining access to our appointment-only showroom in Beverly Hills, our concierge e-commerce platform and our innovative Try-at-Home program. The program sends brides her desired gown for three days before saying yes to the dress so that she can buy a second-hand gown with confidence.

We are most proud of the response we have received on our customer service and the experience she receives. No bride should ever sacrifice the once in a lifetime shopping experience just because she buys a gown second-hand. Conversely, if she purchased her designer gown from a tenured stylist, a tenured stylist should also sell her gown. She should not be left to fend for herself and sell it on her own.

Loved Twice Bridal not only hones in on a true void in the market but also advocates for a more sustainable bridal industry. It’s our mission to give typically once loved garments a second life cycle by encouraging brides to love their gown on the day, then again when they sell it with us. After nearly ten years as a stylist and helping to build other brands in the industry, I am confident that Loved Twice Bridal is the future of bridal.

Is there something surprising that you feel even people who know you might not know about?
Loved Twice Bridal has been operating for over a year as a team of one and I credit the various jobs I have held to the ability to be multifaceted and run a successful business.

Pricing:

  • Our gowns are priced between $1,500-$13,000
  • The bulk of our product is between $2,000-$5,500.
  • Our gowns are discounted 25-75% off of their retail price.

Contact Info:

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