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Exploring Life & Business with Naru Kang of Illusion Apparel Co.

Today we’d like to introduce you to Naru Kang.

Hi Naru, we’d love for you to start by introducing yourself.
I began my ecommerce journey five years ago. I was at a 9-5 job that I absolutely hated. On a Saturday afternoon, I tuned into James Altucher’s podcast, where he had a female guest raving about her success in dropshipping jewelry. I was so inspired by her passion and her story on how it changed her life that I made a decision (and a commitment) to myself that I will learn and get GOOD at e-commerce.

The following Monday, I purchased an online course that cost $2000 and dove head-in. I’d come home from my 9-5 and studied my ass off. I did everything that course told me to do, exactly the way they told me to do it.

I got a taste of my potential in ecommerce; made $10K my first three months in dropshipping, and quit my corporate software sales job.

The stars must’ve aligned. While I was expanding my knowledge on Shopify, I got recruited by Dan Bilzerian’s company, Ignite, to help them launch their merch ecommerce site. This is where I learned everything apparel: the power of branding, sourcing, site merchandising & even customer service.

Since then, I’ve had opportunities to contribute to ecommerce teams for incredible companies that I’ve admired including e.l.f. Cosmetics and Sanders Candy/Kar’s Nuts.

The opportunities to work for these companies have helped me launch and fund my very own apparel brand: Illusion Apparel Co.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As woo-woo as it sounds, I’m a true believer in being in the right vibrations. I feel that when I’ve transitioned my career into e-commerce, I’ve found my match. Does this mean work is always easy? Absolutely not, I’m also a believer of keeping things simple but working hard at whatever you do.

As my luck would have it, the road has been smooth, but I pave it by putting in the work.

Time is an irreplaceable asset. If you’re going to spend your time in doing anything, you might as well give it your 110%. When the time has passed and the work has been done, it’s easier to have completed it right the first time around than going back to fill in gaps or re-dos. “Ain’t nobody got time for that.”

In short, when you’re in the right vibrations and you work hard, obstacles and challenges are sparse and much easier to overcome.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I’ve created a streetwear brand that stands for consciousness, awareness and the law of attraction; essentially, Eastern Philosophy.

The internet often associates ‘spirituality’ with rainbow-colored chakras and ‘gurus’ in white cloaks meditating in a remote desert or beach. I relate to the messages as I’ve personally attest to them, but also believe that urban dwellers also live by these principles. AKA: Urban Hippies

As someone who grew up in Los Angeles, listening to underground/conscious hip hop, I wanted to blend street styles & cultures with these beliefs. I find beauty in integrating and blending two cultures that seem far apart; yin and yang, I suppose.

When I’m not building my apparel brand, I work with Small-to-Medium Sized Businesses (SMBs) in helping them launch or migrate their DTC e-commerce websites. I have a knack for managing projects and an affinity for bringing an idea into physical form.

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