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Exploring Life & Business with Michelle Soto of Poderosa Boutique

Today we’d like to introduce you to Michelle Soto.

Hi Michelle, we’d love for you to start by introducing yourself.
At the age of 20, I decided to start my small business called Poderosa Boutique that focuses on selling clothing as well as accessories. With only a thousand dollars and dream to start with I decided to start my own boutique not for the money but for the feeling that a good outfit can do for your self-esteem. Whenever I feel insecure about my looks or just in a funk, I know a good outfit would always be there to uplift me it’s a great outlet and wanted other women to feel even more beautiful than they already are with great clothing. On December 22nd of 2020 I decided to launch the first couple of pieces on our Instagram page which included a three piece sweat suit, two bags, three tops and our best-selling bucket hats. Within two hours of launching, I had sold out all of the bucket hats and gained 200 followers before I knew it, I had sold more than half of my inventory. Once I completely sold out of our first drop, I brought in more inventory and gained more exposure, started creating bonds with my customers and figured out what my consumers liked the best. By the time April of 2020 approached, we had reached about 500 followers and I finally launched our official website on the 22nd. Since then, we have gained more poderosas and recently celebrated our one year anniversary.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Thankfully, yes it has been a smooth road with my small business thanks to my amazing support system and great customers.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Poderosa boutique stands for powerful women in Spanish. I choose this specific name for my business because that is exactly what I want my customers to feel once they put on any of our clothing items. We are known for two major things our prices and customer service. I want my boutique to feel like a girlfriend that uplifts you not just any other business that’s why customer service is such a big thing to me the connection between business owner and the consumer is super important makes the customer feel heard and powerful. The connection that I do have with my costumers really does separate us from other small businesses. I am most around that my brand focuses on body positivity and is pointed towards all body shapes, sizes, races and ages. Poderosa Boutique offers one on one customer service, amazing clothing quality and a positive space for self-love.

What were you like growing up?
Growing up, I lived with my mother, father and grandmother. From a very young age, my grandma and mother always taught me to look my best. When it was time for my mother to get ready I would just sit on the bed and watched as she applied her makeup switched outfits about at least ten times but once she put on that right outfit, you can just see how good she felt about her self. Since then, I knew how much I loved fashion because I could always resonate that with the bonding time I had with my mother. As I grew older, school was my time to shine and really could find my style. That was my fashion show. I even got best dressed in elementary school. As I got older, I was super insecure about my looks and body and became really depressed by the age of 14 nothing could get me out of the funk I was in until I started to really find my style and really know how to dress my body type I became more confident and finally found my inner poderosa.

Contact Info:

  • Email:
  • Website:
  • Instagram: @poderosaxboutique
  • Twitter: @poderosaboutiqu

Image Credits:

Irene Samayoa

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