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Exploring Life & Business with Luciana Brafman of TIME TO ACT Entertainment

Today we’d like to introduce you to Luciana Brafman.

Hi Luciana, we’d love for you to start by introducing yourself.
I was born and raised in Rio De Janeiro, Brazil, and moved to America at the age of 24. From a very young age, I was interested in film and theatre having grown up on set every weekend, as my mom was an actress. Her love for the arts inspired me to always do what I love. Her work ethic and passion taught me that if I stay dedicated to something, anything, I could become successful at it.

After law school, I had a brief career as a corporate attorney before switching my focus to the entertainment industry. Over the years as a producer, I’ve accomplished quite a lot having received two Emmy nominations for my work as a producer in Survivor and The Apprentice television series.

As much as I loved being a producer, I decided to take several years off from my career so that I could spend more time in my most meaningful role, being a mother. It was during this time that I grew extremely passionate about inspiring children and helping them realize how important it is to be caring, happy, proactive, and aware of the world around them. It’s important that children focus on things beyond their doorstep and what matters most is our planet and all living creatures inhabiting it.

I saw first-hand from my son and his friends’ interactions that entertainment was the most successful and effective way to teach kids. Through entertainment, they were learning without realizing they were being educated. That’s when I got fascinated by the possibilities of the world of children’s entertainment. I thought we could emulate this approach and teach kids about pressing issues prevailing in our society and enabling and inspiring them to be part of the solution. This was the seed that drove me to create Time To Act Entertainment.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Just like with any startup or with a new company, one of the main things that we are focusing on right now for Time To Act is to complete our investment round. Aside from that, something we didn’t immediately realize was that for our mission to have the most impact, we’d need to focus on fostering partnerships and sponsors with leading organizations that support the environment to help create awareness.

TIME TO ACT is in the beginning stages of the gaming and interactive media industry but we’ve been surprised with our progress. It became obvious very quickly that much like raising a child, creating an interactive media company takes a village! We’re excited to work with artists, game developers, and storytellers that share our vision for the future of gaming.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Time To Act Entertainment is a groundbreaking trans-media brand focused on raising awareness through original impactful and entertaining content. Our goal is to produce with purpose, focusing on interactive media to propel us to become the next leading platform for content that will inspire change and make a difference.

We plan on accomplishing this goal with EARTHLING 22, which is still in development. We aim to bring social causes to the forefront of kids’ minds. The unfortunate truth is that we as a society are often reactive to various social causes. For example, we often don’t think about pollution until we see the trash on the beaches we visit. We don’t think about climate change until we see wildfires encroaching on families’ properties during the California wildfire season. Being exposed to social causes like the environment at an early age helps ensure that we are raising socially responsible children and when they grow older, they are already aware of and have thought about the environment and are equipped to be part of the solution.

Is there anything else you’d like to share with our readers?
In addition to planning on having a percentage of purchases from our content go to organizations that inspire our work such as, Heal The Bay, One Planted Tree, Oceans Conservancy, and LA Urban Farms, we have a strong belief in putting our mission into action beyond the screens we use every day. Our goal is to connect the virtual world children are living in through gaming to the real world by helping create actual change.

We are currently surveying partners with nonprofits like Heal the Bay, an organization in Southern California dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean. They host educational days for school children who are often in underserved communities and make cleaning and learning about the environment near the beach fun, creative and inspiring.

Year after year, we continue to see the prevalence of video games in youth culture with the rise of gaming tournaments, streaming, mobile games. With the pandemic, we saw video games become a social tool for kids to connect with their friends through gaming. We truly believe we can combine entertaining, fun, and cool content with an educational messaging component because teaching and inspiring kids on things that matter like the environment can and should be fun!

With children being our future, all of our futures will be brighter if the youth are taught that they can achieve anything they want to achieve if they put their energy and passion into it.

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