Today we’d like to introduce you to LaShonda Diggs-Stevens.
Hi LaShonda, please kick things off for us with an introduction to yourself and your story.
I created Ava Simone Skincare out of a hopeful imagination and acute need for gentle yet high-quality skin products that promoted restoration of collagen, hyperpigmentation, skin texture, and overall skin nourishment.
Based in Torrance, California, Ava Simone Skincare helps to purposefully transform the beauty industry by championing a responsible, sophisticated, and scientifically advanced skincare lifestyle. When I created Ava Simone Skincare in 2016, I pursued an unstoppable vision, which was to treat my daughter’s eczema and my husband’s psoriasis. Since suitable products weren’t available at my local beauty supply store or online, I rejuvenated my family’s skin by researching, formulating, and testing plant-based mixtures. To my surprise, the products were a success — an empowering movement! I named the company after my only daughter, Ava Simone, to build a legacy and inspire her to solve problems that weren’t available on the market. The transformation started in my California kitchen but has reached many homes across the nation, serving over 1,000 happy customers. I am so grateful to have helped so many people restore + polish their skin! Ava Simone Skincare officially launched in January 2021, and we thrive on science and Mother Nature to continue to deliver exceptional and versatile skincare solutions.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This journey has been far from smooth. I ran into many challenges like most small businesses. I made many mistakes. My biggest challenge was getting my formulations correct and setting myself apart in this highly competitive and saturated industry. It took a while for me to pair the right ingredients together to get the results I wanted while maintaining the integrity of the product. The other challenge I encountered was ensuring that the business side of my company was structured correctly. I opened myself to be mentored by business professionals to learn common pitfalls they encountered. I was surprised to learn that many new owners did not spend time learning and understanding the legal aspects of starting a business and because of that, their business suffered. So I spent a year before I launched ensuring I had the correct tax structure, business licenses, trademarks, insurance, and vendors. It was not easy navigating all of this, but I did it.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Ava Simone Skincare gives you a spa-inspired experience through organic skincare essentials that revitalize your inner-glow! We intentionally use botanical ingredients that are rich in antioxidants, minerals, and other vitamins that hydrate and illuminate your skin.
We are a full-service luxury vegan line complete with foaming gel cleansers and exfoliants, ultra-conditioning moisturizers & body butters, skin-balancing toners and serums, and our signature “Pretty Eyes” collection of cucumber-based eye gel and corrector serum. Our easy to apply products allow us to help you achieve velvety, sun-kissed skin!
Our mission is to focus on clean and simple skincare by only using delicate and effective ingredients. We value your total health, so Ava Simone Skincare is free from harmful agents like gluten, sulfate, silicone, talc, and paraben byproducts. The only side-effects from our herbal-blend goodies are a healthy glow and satin-soft skin! From psoriasis and eczema to wrinkles, elasticity, and dark circles around the eyes, Ava Simone is prepared to transform the way you replenish your body’s largest organ.
Do you have recommendations for books, apps, blogs, etc?
1. Never Split the Difference by Chris Voss
2. The Problem is How You See the problem by Lisa Kalmin
3. Principles by Ray Dalio
1. Super Soul
2. The GaryVee Audio Experience
3. The Aesthetic Report
- Email: firstname.lastname@example.org
- Website: avasimonecosmetics.com
- Instagram: www.instagram.com/ava.simone.skincare
- Facebook: https://www.facebook.com/avasimoneskincare
Ava Simone Cosmetics