Today we’d like to introduce you to Laciann Buchanan.
Hi Laciann, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve been a beauty enthusiast for as long as I can remember. As a child, the roll-on lipgloss and smackers lip balm were in every pocket. If you know, you know! My real beauty career started in 2012 when I began working at Sephora. This was my dream job and I had finally gotten my foot in the door after nine interviews over the span of two years. In 2014, I began doing makeup on friends and family. During this time, I perfected my craft and became one of the most sought-after artists in the store. It was then that Laceface Artistry was born. In 2016, while going through a quarter-life crisis, I needed more and I wanted to set myself apart from other makeup artists so pursued my esthetician license.
Becoming A licensed esthetician wasn’t something I had thought about in the past. I’d always struggled with my skin so I figured I’d kill two birds with one stone. Becoming an esthetician would help set me apart from other artists and I’d learn more about skin and address my own. In 2017, I graduated from Christine Valmy school of Esthetics in NYC and I couldn’t be more proud of ME!
Fast forward to June 2021, my time at Sephora had expired almost nine years later. After having not performed a facial since graduating, I knew was ready to put my license to work! Hands-on experience was what I needed when I applied to Heyday as a skin therapist. 600+ facials and an array of skin types, colors, and ages later, I was ready for my own private practice.
In February 2022, I founded Haus of Abundance Beauty with my business partner located in the luxurious West Hollywood California and it’s been a beautiful journey thus far!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Is there such thing as a smooth road? It has not but I knew I was being divinely guided. Even whilst facing obstacles, I kept my mind focused on my purpose.
After graduating esthetics school in 2017, I had a tough time finding employment at a spa. I quit after hearing no’s from all my prospective employers and “sat” on my license until 2021.
I moved to Los Angeles in 2019 without any friends, family or clients. Starting over seemed impossible but I used my connections at Sephora and referrals from the east coast to help me get back on track. I’m forever grateful for the relationships I’ve built on both coasts and I look forward for those to come.
Thanks – so what else should our readers know about LaceFace Artistry?
Laceface Artistry has evolved since its early days in 2014. What started out as makeup services in a backroom in Brooklyn, N.Y. has grown in expertise, services offered, clientele and location.
Currently, I offer services ranging from makeup application, photoshoots, brow tinting/ waxing, skin treatments, eyelash extensions, 1-on-1 classes and personal shopping. My number one mission is to educate my clients and elevate their beauty experience.
Facial treatments, lash extensions and make-up applications are my most requested services. I pride myself on using the highest quality products and brands. These services are being performed on the largest organ of our bodies and it is important to consider ingredients and their effects.
My clients should feel empowered and confident leaving their appointment. It doesn’t matter how they came in feeling, I want them to walk out lighter, happier and ready for the world outside my doors.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Yes, from the perspective of a makeup artist, I’d encourage upcoming artists to pay attention to the style of makeup they gravitate towards. Hone in, become the expert in that style. Being a specialized artist and collaborating with a community aligned with your expert style is key to exponential growth!
Starting out as an esthetician, I wish I knew more seasoned estheticians in my community. Social media has created more awareness around esthetics work, use it!
I’d also spend time shadowing as many pros as you can. The esthetics field offers countless opportunities and there are so many ways to use your license.
- Instagram: @LaceFaceArtistry