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Exploring Life & Business with Katie Love of Stuff’t

Today we’d like to introduce you to Katie Love.

Hi Katie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I was raised on the east coast and moved to LA almost 11 years ago. I have had a passion for food my whole life. Watching Food Network shows while other children were watching cartoons. In November 2019, I started Stuff’t as a small savory food business, when the pandemic hit I switched over to breads. I was talking to a friend about breads when she told me she hadn’t had bread or dessert in a year since she started the Keto diet. In bed that night, I pondered over the fact that she too had been deprived of desserts since I found out I had a dairy allergy. I went to bed determined to create desserts that were satisfying and could be tailored to any diet. I started with lemon bars made Keto for my friend long deprived of desserts and grew my business from there.

I started doing pop ups in Augusy and keep looking for new places to have people try my desserts.

For now, you can find me and my lovingly made sweets at local pop ups and The North Star Market, a black-owned market that sells products made by black-owned companies.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been a smooth road by any means. I started out doing savory foods, like garlic bread with cheese stuffed meatball inside, and the pandemic threw a monkey wrench in my plans. Switching over to baking required a lot of work as baking is a science as much as an art. Additionally, I am truly an introvert so going out and selling my food to strangers is an interesting exercise. I have three kids and homeschool my eldest child, am a high school math tutor, and am in school myself so juggling my schedule proves to be difficult.

As you know, we’re big fans of Stuff’t . For our readers who might not be as familiar what can you tell them about the brand?
Stuff’t is a dessert company that doesn’t do what most others do. You’ll rarely find a cake on the menu. My top two sellers are lemon bars and vegan lime cookies. Everything that I produced is made thoughtfully and is truly a labor of love. I love baking and I love seeing people’s eyes light up when they try my food. I don’t ever sell things to people that I don’t stand behind. I have turned down sales because the person was diabetic but really wanted to try my food because primarily I do it for the people. Money is great but when a person tries my food and loves the flavor or says it tastes like something their grandmother made, I know that I’m doing something great and bringing happiness to people which is a major part of my drive.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Expect the unexpected and be light on your feet. The ability to adapt has become so important. When the pandemic hit and bars closed and I couldn’t go out and sell my food, I had to assess the needs of the market and change my whole plan. I started making and selling bread, both keto and regular since there was little to none to be found at the store. That ability to recalculate and find another path is a key one.

Pricing:

  • Individual Lemon Bars $5
  • Bag of Vegan Lime Shortbread Cookies $5
  • Cheesecake jars $5-10

Contact Info:


Image Credits:

Tony Nomadic Media

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