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Exploring Life & Business with Joe Huebner of Dont Care

Today we’d like to introduce you to Joe Huebner. Them and their team share their story with us below:

Big Joe was let go from his prior endeavors at the prestigious VOLCOM brand. Being the entrepreneur he is, he took his unemployment money and founded DONT CARE in 2012. Since then, we have been chugging along selling made two order clothing and novelties and what nots.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Well, when you live and die by branding yourself as the #worstbrandoutthere, there are going to be some definite obstacles to navigate through along the way. That being said, the team has never stepped down from the challenge and we thrive in an environment where we are forced to take things head-on.

Alright, so let’s switch gears a bit and talk business. What should we know?
There is not a lot to know about us besides that we are unqualified and far too immature to be running a brand. We are still in shock people buy our crap.

We special eyes in dumb funny ways to make people laugh.

Distance? Restraining orders? The ability to laugh at ourselves?

We can do whatever the Fudge we want as long as our mom is cool with it.

Don’t care be happy.

Let’s talk about our city – what do you love? What do you not love?
Make Costa Mesa Ghetto Again.

In all seriousness though, Costa Mesa is great. We are very fortunate to be right in the heart of Orange County. We get a ton of support from local businesses such as TK’s Froghouse in Newport Beach, so it just feels like the perfect home for us.

Contact Info:

  • Email:,,
  • Website: DONTCARE.COM
  • Instagram: @_dont_care_

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