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Exploring Life & Business with Jared Peterson of OSBT

Today we’d like to introduce you to Jared Peterson.

Hi Jared, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I was born and raised in San Diego. I am the Co-owner of OSBT. It is a skate company that started with a group of kids who skated regularly and filmed videos. We ended up starting a brand and were a hit in our hometown. We have had our company four around six years. Unfortunately, we are closing up shop for OSBT because we feel we have outgrown those concepts. We have something new in the works. All we are going to say is we are keeping the same Instagram account. The transition has been difficult, but I wouldn’t trade it for anything.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Nope. Definitely not. You learn how to capitalize on opportunities, but it’s not just hard work. It’s about how you can pivot into putting put your best work, not just what “works”. Getting into the apparel industry looks really appealing because there are low barriers to entry. You can print some tees for like $500 and make a killing. The hard part it’s building trust with your customers while running a company, building your brand, and being yourself to create authentic products. There are a lot of challenges, but it is super worth it if you are ambitious and want to create a future for yourself. Crack the code and be more valuable than the other guy. The name of the game.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are a skatewear company that focuses on creating unique concepts to unite people. We are most proud of how we built a community of people who have supported us continuously since the beginning. We want your readers to follow us on Instagram and to stick around for the next project. We appreciate everyone that gives us a chance.

Do you have any advice for those looking to network or find a mentor?
Go out and meet other business owners. They will give you a game if you build their trust and you are authentic about how you want to do something special in the world. It’s not about a marketing strategy, it’s about being super authentic and true to your word during every interaction as a business owner. This will lead to meeting people. You also want to ask people questions after you do your homework so they don’t see you as someone that isn’t committed. Post frequently without over-saturating your feed. Look to find out how everything works and who calls the shots. Those ones can give you some games that cost a lot to find the answers to. If you have an open mind and stick to what you believe, you’ll do great. Don’t just take everyone’s advice though. It’s good to occasionally get a second opinion but don’t them sway you if your gut feeling is telling you that your idea is better. Second guessing yourself can be at your own detriment.

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