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Exploring Life & Business with Fiona Breslin of Shop Schmatta

Today we’d like to introduce you to Fiona Breslin.

Hi Fiona, please kick things off for us with an introduction to yourself and your story.
Fashion is in my blood. My family’s history in women’s fashion retail began generations ago with a family business on my mom’s side and where “smart Westchester shopped.” We are all creative and have a naturally strong eye. I began my career at age 14 on the sales floor at Gatsby’s in western MA. Then moved into styling and corporate fashion in NY and LA. The rest was history.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Having worked at many major labels I developed a strong sense about process and vision for how I’d like to engage with customers and things to go. The constraint is that Schmatta is not a repeatable business model. Therefore I have to keep sourcing items. But it’s an exciting challenge. Right now, people are chasing uniqueness and quality; not trends or throwaway culture. Therefore I feel like we’re at the right place at the right time.

We’ve been impressed with Shop Schmatta, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Shop Schmatta is a resale side business I began ten years ago on eBay. I leaned in more aggressively during Covid. It was initially built upon one estate; my own. Items are not only one of a kind and rare but some were designed during the era of the original designer; such as YSL, Moschino, Sonia Rykiel, Alaia and more…making them even more unique. In many instances, I’m the original owner; if not my mom or grandma. I think that provenance is a nice touch. I like to say these are items money can’t buy; except at Shop Schmatta you can.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I think a calculated risk is always worth it; especially if you love and believe in what you’re building. But do the market research and ensure there is a demand before you create or acquire supply; because you’re stuck with it if it doesn’t sell. My goal is to sell out of my current inventory and continue to expand a bit more into the men’s market; where I think there is an opportunity. Be agile and evolve to the needs of business.

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Image Credits
Photos by Fiona Breslin

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