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Exploring Life & Business with Charron George of Virgo Glow Beauty Bar

Today we’d like to introduce you to Charron George.

Hi Charron, please kick things off for us with an introduction to yourself and your story.
With over seven years of experience in the beauty industry, I have fully indulged myself in every aspect of beauty, from starting off as a freelance makeup artist working alongside models on set to creating my very own cosmetics line called Kalihaz Cosmetics. Now, I am the owner of Virgo Glow Beauty Bar in West Hollywood specializing in face and body aesthetics.

As a full-time mompreneur, I wanted to diversify my income by offering beauty services, educational courses online, and physical and digital products to help business owners in the beauty industry start or grow their business. Although this may sound like a lot to some, this has allowed me to have full control over my schedule, purchase my dream car, and travel to my favorite places.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Like most growing businesses, the start of a business will most likely be rough. I struggled with gaining clients in my first few months in business. For me, failure was not an option so I took social media marketing courses to help scale my business, which became the underlying factor to my success. Understanding how to use social media platforms to my advantage to build a like, know, and trust factor with my target audience. Here, I was able to convert my followers into paying customers and clients. This is what worked for me. I utilized nearly every social media feature such as creating engaging content to joining Facebook groups within my niche.

One of my biggest struggles was having to be social on social media. It took me a while to stop hiding behind my logo and to become the face of my brand. Before I knew it, my followers actually took a strong liking to me as a person, as a mother, as an instructor, as a business owner and so much more! I became a person that my target audience could relate to and that is what sets me apart from other beauty specialists in the beauty industry. I shifted my marketing strategies because I realized that people do not buy into products or services, they buy into experiences. I overcame the struggle of being antisocial and began connecting with my target audience on a deeper level by offering an experience that can ultimately change their life and well-being through the power of non-surgical aesthetic procedures.

We’ve been impressed with Virgo Glow Beauty Bar, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Virgo Glow Beauty Bar offers a wide range of non-surgical beauty services that cleanses and enhances your natural beauty. Our services include lash and brow lamination, needleless lip filler, mesotherapy, and face and body contouring. Virgo energy is female energy and embodies all aspects of beauty and wellness. Our body treatments include a unique blend of bodywork that works directly with your lymphatic and digestive systems to detoxify the body and mind.

As a trained and certified beauty professional, I not only help men and women master their confidence but I also offer one on one trainings to help aspiring business owners start their own business in the beauty industry. Here, I share my skills and knowledge on how to attract new clients, increase profits, and how to set yourself apart from other beauty professionals.

If you had to, what characteristic of yours would you give the most credit to?
My drive, my fearlessness, my strength, me becoming a mother, being resilient and overcoming any and every obstacle thrown my way is what has contributed to my success tremendously. Having someone call me “mom” is all the motivation that I need to ensure that I run a successful business and help others along the way.

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