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Exploring Life & Business with Brian Lane of Madison Residential Realty

Today we’d like to introduce you to Brian Lane.

Hi Brian, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I am the product of an extremely abusive household. My mother was a heroin addict who beat us frequently and my father left when I was six months old. I was in and out of Child Protective Services and raised my younger siblings due to my mother being incapacitated, violent, and financially inept. I began working in my neighborhood at 11 years old providing any service for neighbors in need. These services include landscaping, car washing, home cleaning, and many other tasks. By 13, I had started a curbside address painting business in which I would go door to door offering to repaint homeowners curbside address. This business was tremendously successful and inevitably led me to residential real estate. Through door to door sales at a young age, I was able to develop great business acumen which applied well into residential real estate. My journey in residential real estate began when I was 15 years old. I would drive 2 hours from where I lived on the weekend and door knock as well as hold open houses for a few top brokers in the Silicon Valley. I worked in the Silicon Valley in real estate from 15-18. The entire time I lived in my car during this time to conserve as much money as possible. These were very lonely and troublesome times but I was used to the struggle. By the time I was 17/18, I was making over $100k/year through referrals.

By 18, I was accepted in USC. I paid my way through the University. Within the first semester, I connected with Jade Mills, a top 5 realtor in the nation year over year based out of Beverly Hills. Jade provided me the opportunity to use her name to develop clientele through my USC network. I worked for Jade for three years and did tremendously well. In my last semester at USC, I met Bob Safai, Founder & President of Madison Partners in Beverly Hills; the leading boutique commercial brokerage in Southern California. Bob and I resonated with each other and he provided me the opportunity to open the residential branch to his commercial brokerage. We began Madison Residential in January of 2020. I facilitate the business with Bob’s direction. In 2020 we accumulated $60M+ in sales. In 2021 we accumulated north of $65M in sales including the record-breaking sale of Ellen DeGeneres home in Beverly Hills for $47M. I am now 23 years old, Director of Madison Residential in Beverly Hills, and we anticipate doing north of $100M in sales this year (knock on wood).

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As you will see in my story write up, I have had tremendous challenges along the way. I still struggle with trauma and other issues that result from my troublesome upbringing. One thing I didn’t mention in my story is that I was forced to turn my mother into the police in order to protect my younger siblings. As a result of her actions when I was a child, she was sentenced to 60 years-life in prison last year for the abuse she inflicted upon my siblings and I. It is tough to explain in writing how difficult it is to bring charges against your mother and ultimately testify against her which inevitably results to life in prison…

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Under the guidance of Bob Safai, we sell ultra high-end homes in West LA. Our target market is Beverly Hills, Holmby Hills, & Bel Air. What sets us apart from others is transparency/honesty, adaptability, reputation (Bob Safai), diligence, and tremendous hustle; all in effort to provide our clients with the upmost service in a discrete and confidential manner. We are most proud of our ability to deliver off-market assets to our clients that NO ONE else in the city has access to.

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