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Exploring Life & Business with Alisandra (Ali) Morisi

Today we’d like to introduce you to Alisandra (Ali) Morisi.

Hi Alisandra, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Originally born and raised in Boston, part of me always knew I would end up on the West Coast. I went to college in DC and after a few years there post-graduation, I packed up and moved to LA. Six years later, I’ve started my own business as a Realtor and am fully a West Coast convert with no intention of going back!

When I first moved out here with my boyfriend (who is now my husband), I was unemployed for about 6 months, working catering and bartending gigs at private events for cash. With a background in Marketing, I wanted to explore PR in the entertainment industry.

After many interviews, and coffee meetings with various people in the entertainment industry and friends I knew out here, I quickly realized it wasn’t my scene. In need of a job that paid enough for me to pay my bills, it turned out that entertainment jobs were not feasible. I went back to my DC roots after 6 months of unemployment and got a job at a large international law firm in Business Development.

With an obsession for all things design and HGTV, I was always interested in Real Estate and thought about being an agent but never thought I could or would take the leap and do it. As a commission-based job, it just seemed too risky. After working at the law firm for a year, I saw a job posting for a marketing job at a local Sotheby’s brokerage in Los Feliz. I applied, got the job within two weeks, and finally found my “home” in LA.

The office environment immediately clicked for me, the work made sense and the energy of the industry was exactly what I was looking for. Once I was in the marketing role at Sotheby’s, I felt it was in my best interest to learn about the city and the industry as well as the agents before going out on my own. That was the best decision I made. Without the support from the connections and relationships I made in that office, I wouldn’t have succeeded.

Two years later, as a full-time agent, I quickly realized I found my calling! I absolutely love helping clients find their homes and making homeownership a reality – especially in a city with such incredible architecture and fascinating homes. It’s also such a tough city to buy a home in and being able to help clients who never thought it was possible is the best feeling in the world!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
After college, I struggled quite a bit. I felt like we go to school for all these years and then when they spit you out after graduation, you’re just supposed to know what to do and what will make you happy and I struggled a lot with figuring out what that was.

I was so miserable in DC working jobs that weren’t interesting, and not knowing what my “thing” was that when I moved to LA I really wanted to find something that I was passionate about. When I first moved out to LA, I had a really hard time finding a job. When unemployment turned into about three months, I took a job at a staffing agency. The environment was suffocating, there was no training and they sat you at a computer with a phone and told you to just start calling people.

Ultimately after 2 weeks, they fired me telling me they “didn’t think it was for me” since I was only making 60 cold calls instead of 80 – and at that moment I remember replying, “you’re absolutely right.” I had never been fired from anything in my life – and they ESCORTED me out of the office like I was some sort of liability! The entire environment was toxic, and I sat at a shared desk with four other women who never even asked to know my name let alone anything else about me.

That should have been red flag number one. Ultimately getting fired was the best thing that could have happened, and they did me a favor.

After that, I felt even more desperate for money and it was time to forget a passion. I went back to my roots and worked at a large international law firm Downtown. I stayed there for a year and can easily say (even after the quick staffing firm stint) that this office was the most toxic environment I have ever worked in. It wasn’t the demands of the high-powered attorneys who were the problem either – it was the women in my own department.

I won’t get into all the details – but can say after expressing my concerns and issues with my manager to her supervisor, the chief marketing officer suggested that I get medicated to deal with my “issues”. That same week, I miraculously got the new job at Sotheby’s, so I quit and never looked back.

Fast forward to March 2020 – I worked at Sotheby’s as their Marketing Coordinator in the Los Feliz office for two years, got my real estate license, and took the plunge as a full-time realtor. I quit my salaried job in the marketing department and went out on my own as an agent.

My first day was March 1st and a week later we were shut down because of a global pandemic (!!). Well, what does any good agent do? Pivot. I had quit my secure, salaried job, and now the entire housing market and the country were at a standstill. Ultimately, my strong relationships with the agents in my office and Covid changing the industry turned into an amazing opportunity for me and allowed me to parlay those relationships into business relationships.

I’ve had a killer two years when for a minute there I thought we were all closed for business.

We’ve been impressed with Ali Morisi, Real Estate, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I consider myself a Real Estate Advisor, and not a salesperson. Yes, I help people literally buy and sell their homes– but that’s not just your standard transaction. It is helping people make what is sometimes the largest purchase of their entire lives, and an incredibly emotional one at that.

It’s helping families make the right move for them and the many years to come. It’s where people spend their most personal moments and invest their entire fortunes and I don’t take that responsibility lightly. I’m a negotiator, but also there to advise my clients on what makes the most sense for investment purposes throughout the course of their lives.

Given my straightforward and down-to-earth personality, I think a lot of clients connect with me and trust me pretty easily after meeting me. I’m not one to beat around the bush – and when you work with me you are of course interested in my opinion, and I’ll give it.

My entire business is about creating relationships and helping others, so even when you think you’re years off from purchasing, I love starting the conversation. I love empowering people on the benefits of homeownership and building their wealth inequity, especially because I never thought I would be able to buy in LA myself!

Whether it’s finding their first home, second home, retirement home, vacation home, income property, etc. – the list is endless and it’s important to be that expert and go-to advisor for all my clients. I also have a strong interest in interior design and construction; so even when my clients don’t find their perfect “dream home.”

I love helping them create it once they find the shell.

Do you have any memories from childhood that you can share with us?
My favorite childhood memories are traveling as a child. My parents were never the type to stop living their lives because they had kids. They would just bring us along! My sister and I were flying on planes as early as a few months old and some of those trips are truly some of the best memories I can remember.

Going to Puerto Rico to visit our relatives, cruising around the Caribbean, trips to Disney World in Orlando, and even swapping homes with a family from Paris for a couple of weeks! We were so fortunate to be able to experience such different environments and cultures from an early age.

Traveling is still one of my favorite things to do and I am motivated to work so hard to not only maintain this passion but also be able to do the same with my children one day. My other favorite childhood memories are of any time I was around animals!

Truly animal-obsessed still to this day (I consider my dogs my daughters) so no surprise there.

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Image Credits

Charmaine David

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