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Exploring Life & Business with Alex Updike of Bass & Bliss

Today we’d like to introduce you to Alex Updike.

Hi Alex, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Like most college graduates in my generation, I was sitting at my parent’s house (where I lived – and not by choice) without a full-time job or really a solid idea of how to get one or what I even wanted that to be. I stumbled across the idea of DJing and it piqued my interest. I had absolutely no experience in the DJ or music world at that point, but two aspects of DJing stood out to me. First, as a young man in his mid-20s, I thought “girls are really going to dig this” And secondly, the much more pragmatic side of me realized that there was a real potential to make money in this industry; the overhead to get started was fairly low while the earning potential was sky high. One of those two thoughts turned out to be true and seeing as I’m being interviewed for my growing business and not my heart-breaking, playboy ways, we can all determine which one it was.

I started out in the bar/club scene. Like most DJs, but after about a year of that, I began doing weddings. I didn’t have much when it came to equipment or experience, and I charged even less, but I focused on two things: 1) providing the best product I could given what I had and 2) excelling in professionalism and communication. It turns out that when you respond to emails in a timely manner, show up on time, and dress decent people really like you! I started compiling a number of positive reviews which snowballed into more and more work. I continued to grow and improve upon the product I offered while continuing to strive for excellence when it came to communication and professionalism. The gear evolved, the skills improved, and my business knowledge grew. My business was growing and then, between weddings and festival gigs, my April 2020 was slated to be my busiest month EVER. Then the world shut down.

It sucked. A lot. But so many people in the wedding and DJ industry began offering services and education at a discounted price; some even gave away stuff for free. I began seeing how big names in the industry ran their businesses. I took their advice and stepped my game up even more. I improved how I did my business and what I offered my clients, especially my wedding couples. And when the world began to open back up, I was FLOODED. My 2021 was the busiest year I’ve had, and within that year Bass & Bliss was born – a boutique DJ company based out of Palm Springs. Right now, I have one associate DJ and am looking to add another here shortly as inquiries and bookings continue to come in. I’m excited about where we’re headed and can’t wait to continue to party with all of our amazing couples!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was not always smooth! The very first wedding I did, I had a speaker literally fall over during the ceremony. To this day, it’s one of my favorite stories. I made a joke about it at the reception and kept pushing, but I think it’s so funny if, for nothing else, to show how far I’ve come.

I’ve dealt with the normal burnout and questioning of “is this really what I want to do?” I’ve been called a sell-out for doing weddings. I’ve heard that “there’s no art to DJing weddings.” I’ve dealt with self-doubt, which I think many business owners do; you have one bad gig or something goes wrong and you mentally spiral a bit.

Appreciate you sharing that. What should we know about Bass & Bliss?
Bass & Bliss is the natural progression of lil’ ol’ me doing business by myself as a solo DJ into a company with multiple DJs to offer. Right now, my main man Sean is my associate DJ, but I am looking to add a third ASAP, preferably a female, to add a little diversity to our offerings and give our couples some options from which to choose!

Bass & Bliss specializes in weddings, although we are happy to provide services for corporate events, holiday parties, bachelorette parties, and more! We’re a boutique DJ company based out of Palm Springs that travels throughout Southern California but specializes in the unique markets of Palm Springs and Joshua Tree. I love the word “boutique” because it does a great job of capturing the heart of both the Palm Springs and Joshua Tree areas. These two areas aren’t big or corporate or even that mainstream. And neither are we! Like the boutique hotels that have become so popular in our area, Bass & Bliss doesn’t strive to provide a cookie-cutter product to as many people as possible. Instead, we like to be able to keep a focus on customer service, professionalism, and providing a high-end, customized product to our clients and couples.

And that customized product is what sets us apart. From the consultation I personally go through with every couple, we work with, to the planning process our couples engage in, to the final product on the day of their wedding Bass & Bliss is different than the cookie-cutter, knock-off, line-dance-playing DJ companies out there. We provide high-level customer service, a simple, streamlined planning process done entirely online, and when we get to your wedding, we PARTY. We aren’t playing the YMCA and the Cha Cha Slide and “Bruno Mars’s Greatest Hits” on repeat. We are honing in on what makes you and your guests UNIQUE and then using music to create that awesome atmosphere and create those amazing memories that you will remember forever. We’re ensuring that your wedding won’t be the same old, tired cliché’s you’ve seen at your friend’s and family’s weddings and that the music our couples hear is stuff that’s been selected for THEM!

At the end of the day, what I’m most proud of with Bass & Bliss, and what I want anybody who might be getting married and reading this to know is, you don’t have to cross your fingers and hope that your DJ plays good music or doesn’t play a bunch of corny wedding songs you don’t want to hear. You can hire DJs that KNOW not to play that stuff and ensure that the highlight of your reception isn’t Aunt Margaret doing the chicken dance.

What’s next?
Right now, the future is simply planning for growth! Our brand new website ( is up and running and I’ve begun booking out our associate DJ already. I’ve even started receiving inquiries for dates where we are BOTH booked which is a good sign.

The next step is hopefully to hire another DJ, preferably female, in order to add some diversity to our offerings and give future clients and couples some options in who they might like to hire.

Besides that, the plan is simply to continue to improve on what we offer. At a certain point, I will put a cap on the number of DJs that we hire and we will work on growing UP rather than OUT.

Contact Info:

Image Credits:

Jewell Photogrpahy In The Moment Productions Laura Perkins Cassidy Skye Photo Ashley LaPrade Photography We Are The Mitchells Ashley Durham George Street Photo

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