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Exploring Life & Business with Victoria Reyes and Vy Duong of Kassava Co.

Today we’d like to introduce you to Victoria Reyes and Vy Duong.

It started off as a phone call between two friends catching up on a few favorite things they missed during quarantine – two of which are a strong passion of theirs, traveling and boba tea. They reminisced on stories of their previous travels, where they visited the best boba shops in these cities, even in freezing winter temperatures (thank you, hot milk tea!). The conversation instantly transitioned into figuring out how to solve the problem of limited options for boba milk tea not just for themselves but for many boba lovers out there. With the “new normal,” not everyone can get easy access to their favorite boba drinks. Vy and Victoria wanted to use their professional background and experience working for some of the most reputable brands to make this business idea come to life. They wanted to share their passion and bring boba tea experiences directly to you. After researching the market and fiercely studying the competition, they were dedicated to bringing a better product to the market and operating a more efficient supply chain to get products to the customers easier and faster. They spent months learning and testing countless ingredients and preparation methods. After all these efforts, they were finally satisfied with the results. Vy and Victoria are now proud to share their own custom recipes in their first product line, The Iconic Kits.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We both work full-time corporate jobs while running Kassava Co. We live in two different states (Vy in TX and Victoria in CA), which adds an extra challenge to being business partners. Earlier on, when we founded Kassava Co. and decided to be partners, we instilled in our minds that this wasn’t going to be an easy journey and would undoubtedly consist of many sleepless nights and long weekends. Our passion for our brand and vision fuels us to keep going on this journey and continue to innovate and solve for our consumer needs. We also find it very fun to create and be resourceful, no matter how trivial the task. To deal with being long distance, we worked on ways to be productive and efficient by creating routines, regularly scheduled phone calls, and setting clear expectations so we’re always on the same page. After being friends and peers for more than a decade, we understood and continue to learn what each of our strengths and opportunities are and structured our company according to where we could provide most value. We also both have tremendous respect for one another, which naturally enables trust in each other and allows for high collaboration and decision making.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At Kassava Co., we strive to bring the finest ingredients to create a simple and fun experience in making the most delicious boba tea drinks at the comfort of your own home. Each boba kit is curated with premium loose leaf teas and boba sourced directly from Taiwan, the birthplace of boba tea. We use clean ingredients and stay away from tea powders and instant boba that are commonly used in the marketplace. We have simplified the process by providing an easy-to-follow guide, our custom recipes and the core ingredients you need to satisfy your boba tea cravings.

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