To Top

Exploring Life & Business with Shari Dionne

Today we’d like to introduce you to Shari Dionne.

Shari Dionne was started by Will Nickens Jr. and Shari Dionne. The brand story started out as a love story. Will and Shari began dating in January of 2018. Will, a Cleveland, OH native at the time resided in Dallas and Shari born and raised in the Greater Los Angeles area met in Dallas. The weekend fling turned into the real thing. The couple is now married and expecting their first child in April of 2021. The Nickens now resides in Los Angeles and have started a luxury eyewear brand. While dating long distance they spent many weekends on the road from Dallas to LA and LA to Dallas. To keep things fresh they would travel to other states and countries for dates from New Orleans and Miami, to Cancun, Cabo, and Puerto Rico. Everywhere they went people would compliment Shari’s style. But it was just something about her swagger when she wore eyewear that made people compliment her even more. So the couple decided to start their own luxury eyewear brand so others could experience that same since of confidence and compliments on their vacations or just through their everyday walks of life. At the same time they wanted people to be able to protect their eyes from UV light in a fashionable way. After a year into their relationship the Shari Dionne brand was born. It is now more than eyewear as they have added a luxury swimsuit line to their arsenal and will be launching it in the summer of 2021. Their glasses have been spotted on celebrities such as Brandi Maxiell from VH1’s Basketball Wives, Former women’s NCAA standout basketball twins, the Gonzalez twins, reality TV star Yasmine Lopez, “Yummy”, from Zeus network TV show “One Mo Chance, and the original face of the Clubhouse app Bomani X.” Their eyewear can be found in Downtown LA at a store called Raised In LA.  You can recognize their eyewear because of the trademarked winged logo on their lenses. So remember one thing, if it doesn’t have the wing it ain’t the real thing!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Sometimes I think the hardest thing to do is to just get started. There is usually never a perfect time and if you try to wait until the perfect time you may miss out on a lot of opportunities. I don’t believe you can have a business without bumpy roads because It’s normally in those times you learn the most. We have learned a lot during our time being in business and have certainly made our share of mistakes. However, those lessons have helped us find and mold our niche.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
As a luxury eyewear brand owner we proud ourselves on product quality,  variations of styles, and luxury packaging. Our lenses come in polarized, UV400, and anti-blue light. We have over a 100 different styles for men and women. All eyewear comes with a velvet carrying bag, protective case, cleaning clothe and cleaning spray. Their trademarked signature wing logo on the lens allows Shari Dionne shades to stand out in any crowd.


  • Glasses range between $60 to $150

Contact Info:

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in