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Exploring Life & Business with Seth Gottesdiener of Indigo Fitness

Today we’d like to introduce you to Seth Gottesdiener.

Hi Seth, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I grew up in the suburbs of Connecticut in a typical small town, which glorified their sports programs. As a young man, feeling like and outcast and never being very popular or athletic, oftentimes being synonymous, I became what I call an “introverted athlete”. This consisted of solitary activities, mostly running and trying out different yoga classes. As I grew up and eventually came out in NYC, I realized that there was a major emphasis on physique in the gay community.

I started weight training in tandem with obtaining my Associate’s Degree in Occupational Health. It was there I learned that training could have life long impacts. I continued my training in Portland, Oregon, where I apprenticed at a boutique studio and honed my craft. Eventually, I made my way down to Los Angeles, which offered a rigorous & competitive hot-bed of fitness.

L.A. is where I picked up different skillsets and made connections along the way. I learned different techniques of training and teaching. It was here that I realized there was an untapped market in the fitness industry, one that was inclusive and approachable as well as one that gave back to the community.

That is when I set out to create a space where people could come to empower themselves through group exercise and personal training. I called the gym Indigo Fitness and opened its doors in 2018. The name is based off the prestigious trade dye that connected Eastern and Western worlds at the end of the 15th century symbolizing the integration of mind and body into the modern world or in my case the world of fitness.

Within a week of our second anniversary this past March, we were forced to close our doors temporarily. As with all gyms in the state, we had to take our offerings online. This pivot was the birth of IndiGO, a streaming platform with dozens of workouts you can do anywhere and with little to no equipment. It also allowed me to craft my skills and get creative by doing virtual training. Finally with the help of my landlord and the allowance of distanced, outdoor activities, we took our offerings outside. Indigo now offers small group classes consisting of strength training, HIIT, yoga sculpt and spin. Although I would not say we are thriving, 2020 is not the year to thrive, it is about surviving, putting others first and being adaptive, which is what myself and staff have prided ourselves in this entire past year.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I would have to say that opening my business was much harder than anything I’ve encountered this year. If you’ve ever had to deal with obtaining permits in the city of Los Angeles, dealing with contractors or building something out entirely from your own funds, then you can begin to understand the amount of stress I’ve endured. I even had to deal with setbacks from fellow fitness competitors sabotaging me. Although frustrating and costly, I took these adversities as a test from the universe to see how bad I wanted it.

Thanks – so what else should our readers know about Indigo Fitness?
Indigo Fitness is a boutique fitness studio in Silver Lake offering intensive and holistic workouts. We pride ourselves on giving back to the community as much as we are part of the community. Over our two year lifetime, we’ve given over $30,000 away to various worthy charities, almost 20,000 alone this year despite the economic hardships the business has incurred. Before the pandemic, we offered our signature Cycling + Weight Training hybrid class, called Spindigo. I invented the method in 2017, brought it to life and have taught hundreds of classes to the public since. Our knowledgeable trainers make coming into sessions a highlight of the week and are goal-oriented in their programming. At Indigo, we strive to be inclusive and aware, as well as challenging and fun. We know fitness is intimate and intimidating, so it’s our goal to make your experience the best possible.

Do you have any advice for those just starting out?
I would say trust the process. And if it’s your true passion, you will find a way to make it happen.


  • Classes from $16 dollars
  • Monthly online access from 18.99 per month

Contact Info:

  • Address: 3733 w sunset blvd
  • Email:
  • Website:,
  • Instagram: indigofitnessLA

Image Credits

The polaroids are @RichGreens The merch shot is @JenRosenstein

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