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Exploring Life & Business with Sara Ljung of AbbaZabbaVintage

Today we’d like to introduce you to Sara Ljung.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve been collecting vintage clothing since I was about 16 years old and I’ve always to been drawn to 60s and 70s style. Fast forward till I was around 25 and living in San Francisco, I meet Noe who just moved to town from London. We became great friends and decided to start our own vintage shop, Popshop60sand70s. We sold vintage clothing as well as doing styling for bands and models and setting up photo shoots.

I moved to Los Angeles in 2017 and we stopped working together since it was hard while being in two different cities. In late 2019 I started my now shop AbbaZabbaVintage here in LA on Instagram. I had too much vintage clothing and wanted to make an extra buck. Sadly, most of the vintage stores underpay you a lot when you try to sell it so I decided that I could just resell them myself. It was just for fun but now, in March 2021 I have almost 15k followers and whenever I do drops I sell out in minutes. I meet so many amazing, creative people (now friends) thru my shop and I couldn’t be more grateful. I’m now working on my next project along with my friend Gabby, Wild dollies. We are designing a vintage inspired clothing line for both men and women. Our inspirations are Biba, The Fool and Ossie Clark designs, rock roll muses such as Jenny Boyd and Anita Pallenberg and rockstars like Marianne Faithful and Keith Richards.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I feel incredible lucky because it took of right away! I’ve sold vintage for a long time so I feel like I’ve learned along the way.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in selling unique and rare 60s and 70s clothing for a reasonable price. I always try to sell items for how much I would like to buy them for.

Let’s talk about our city – what do you love? What do you not love?
I love that it’s close to nature, all the kind and open people and the great restaurants and bars.
I dislike the arrogant attitude that a lot of people have here and the garbage bus system, I don’t drive and it’s a nightmare!

Contact Info:


Image Credits

By myself or @shawna_shoots

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