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Exploring Life & Business with Sammy LeBrasseur of Ballaware

Today we’d like to introduce you to Sammy LeBrasseur.

Sammy, we appreciate you taking the time to share your story with us today. Where does your story begin?
After coming 2nd in the USA Freestyle Soccer National Championships in 2018, a feat which I had trained years for, I decided in late 2018 that it was time to pursue a living from what I most enjoyed. In December of that year, I moved out to LA to pursue this dream. Since then, I have had the pleasure of working with the world’s biggest brands like Powerade, T-Mobile, Monstercat, etc. and performing for some of the world’s biggest events for clients such as the USWNT, FC Bayen Munich, Arsenal, etc. However, as is the case for everyone, the beginning of 2020 threw a huge curveball.

With all shows canceled and few, if any, brands to work with, I was forced to get creative. I’ve always had this idea of starting a clothing brand, but so what, literally everyone has a clothing brand nowadays. Unless I created something really valuable, I knew it would never work. Looking around me, I saw one of the biggest rising trends of our era is people’s individual focus on self-awareness and self-improvement. I mean, heck, watching people like Gary Vee tout the importance of understanding yourself and executing on what you want is what led me to make the leap and pursue my dream in the first place. So this message was really something that is close to my heart. What if, instead of just creating any ordinary clothing brand, I could create a movement? So the idea came really naturally.

In May of this year, I got to work to create my new clothing brand Ballaware. It was tough learning everything myself, from fashion design to working with manufacturers, to accounting, to learning photoshop, but I love the process so much that it just feels so natural. For me, the message of my brand Ballaware is just as important, if not more important, than the actual clothing. Especially during the struggles of 2020, more people than ever are shifting their approach from just blindly listening to all the noise in the world to listening to themselves and what they really want. Through creating free, valuable content that illustrates this message, I am creating a brand in which the self-awareness message is inextricably linked with the fabric itself. Because, as I said, the message comes first.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing about the process has been smooth! It is paradoxical because this is arguably the worst time in the past 50 years to start a business. But at the same time, I know it is the best because of the hidden opportunities this situation is bringing and the mental toughness it is requiring of any who dare do something great under these circumstances. The biggest challenge has been financed. Business requires capital to start up. And in a time when even some of the world’s biggest brands are going out of business, starting a business has been, to say the least, tricky.

Thanks – so what else should our readers know about Ballaware?
Ballaware is a newly-launched thought movement and apparel brand focused on spreading messages of self-awareness to the world. What sets us apart from others is the fact that our value proposition is two-fold. Of course, you get high quality, meticulously crafted clothing representing the messages and mindset which our standouts believe in. This ultimately is a way to be a part of our social platform which we are pushing through constantly releasing new mindset content that directly echoes the message of the clothing.

For example, in our Ballaware: The Standouts podcast, we interview everyone from 16 years old up-and-coming motivators and authors to multiple world champion athletes and more. The goal is to introduce to our audience the standout creators, dreamers, and doers in our world, learn about their mindset and be able to take away valuable information to help them navigate the road towards self-awareness, understanding their goals, and achieving happiness.

Do you have recommendations for books, apps, blogs, etc?
Yes, I am literally always reading and watching educational content. Listing all the resources would be impossible, but if I had to pick a top 3 it would be: 1. Gary Vaynerchuk 2. Valuetainment (Patrick Bet-David) 3. Contagious by Jonah Berger


  • heART Tee $25
  • STANDOUT Long Sleeve $30
  • “Free Yourself” Hoodie $40

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