Today we’d like to introduce you to Leah Jacobson.
Hi Leah, please kick things off for us with an introduction to yourself and your story.
I started working for the former chairman of Bloomingdales, retail legend Marvin Traub as soon as I graduated college. We focused mainly on retail opportunities, fashion and beauty brands. I call this my “unofficial” business degree. Then I went on to do in-house PR for designer Michael Kors, where I stayed for over four years. Michael was an icon to me and we had a very small team. I got to travel with him around the country and be part of growing the brand from 13 stores to over 400. the company went public shortly after I left, moving on to run PR for designer Elie Tahari. From there, I wanted a change so I took a job with a tech start up, during which I moved to LA. After being a part of an entrepreneurial endeavor, I didn’t want to go back to a corporate position, so I started consulting for an interior designer. Before I knew it, I had eight clients and needed help! That was six years ago and the company has grown organically ever since. It’s exciting to work with clients from start-ups to heritage brands and to always be growing and learning.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Running your own business is not for everyone! It’s a roller coaster ride. You have to be ok with a certain amount of risk and uncertainty. And that just doesn’t work for some people.
I would say one of my biggest struggles has been building the right team. The feeling of failure when an employee doesn’t work out is hard to shake. But I can honestly say that I have never had a stronger team than I do right now! It’s also constantly evolving since the business is growing, which is a good thing!
Another struggle has been learning to put the well-being of our team ahead of a client contract. When a client is constantly ungrateful, degrading or ungrateful, I say goodbye. It’s just not worth it. There are so many incredible brands out there and no amount of money is worth that trade off.
We’ve been impressed with LJ Public Relations, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
LJ Public Relations is a boutique communications and creative marketing firm specializing in strategic brand building and development. We work with clients to effectively position them within the media, consumer and industry landscapes through targeted media relations, founder positioning, brand development, crisis communications, event planning and retail support.
What sets us apart is a personal connection to our brands. From my experience working in house and managing agencies, they always felt like a distant entity. I remember my bosses always asking “what are they doing?” We strive for education and communication to teach our clients more about the process, what it takes to get results, and how we are working on their behalf to move the needle and ultimately impact their business is a measurable way.
What were you like growing up?
I have always been a “type-A” personality and slightly OCD. As a child, I was always doing 100 different extra-curricular activities, sports, and jobs while constantly cleaning and organizing my sibling’s rooms and providing detailed reports of their behavior when my parents left me to babysit. I worked from about the 6th grade, babysitting and working after school for my teachers until I got a job at a restaurant at 15. (I don’t know how anyone hired an 11 years old to babysit their children!)
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- Website: www.ljpublicrelations.com
- Instagram: lj.pr