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Exploring Life & Business with Jay Aquino

Today we’d like to introduce you to Jay Aquino.

Jay, we appreciate you taking the time to share your story with us today. Where does your story begin?
Before I started my entrepreneurial journey, I was an electrical engineer, dreading my 9-5 job. 😤 I wasted almost 3 hours of my day in L.A. traffic to come to my cubicle and work for another man’s dream.🚗🚕🚓🚛🚌🚒 Six years of my life dedicated to a job I absolutely did not enjoy. Fast forward to 2010, there was a massive layoff and I was now out of work. At that time, my cousin and highschool buddies were launching a new food truck concept. I completely did a 180 and jumped into an industry I completely was foreign to….the food and beverage industry. Many may know… this was the beginning of the whole gourmet food truck movement in Los Angeles. 🚚 I humbled myself and offered to help around, rolling burritos, flipping tacos, and serving rice bowls city to city. 🌮🌯 (Many might say I downgraded my job… but this was a blessing in disguise) Many lessons and life skills were learned. The truck caught so much buzz and attention, wherever we parked… it was a nonstop sea of people wanting to try out our food. 👥👤👥 Back then… Twitter was the way of getting our customer’s attention to “follow the white rabbit” (Power of social media was and still is strong 💪) After a long day’s shift… our team would come together… talk about how awesome it was to clear hundreds of tickets. 🎟

Our mission was to “SPREAD FILIPINO FOOD TO THE MASSES” And we did! We did it with hard work! There were many nights we all dreamt of how cool it would be to be featured on a TV Show. 📺 We were fortunate to have landed a TV spot with Adam Richman from Man v. Food Nation on TravelChannel This was one of many times the food truck was featured on TV. Our dreams came true. We FINALLY did it! 🏆 We were on shows like Good Day LA, Food Network, Travel Channel, Fox News, Local Radio stations, Playboy TV (that was weird with girls going topless, lol), to name a few. 🎬📻🎙 Fast forward to 2016, I started helping other local business leverage the power of social media to get more exposure and sales. Unfortunately, that all stopped March 2020 when the pandemic started… But I had to pivot… October 2020…I started coaching business owners how to use social media for their own business. Today I grew 46 members into my coaching program with a mission to impact 10k more in 2021 with the power of social media. The takeaway from this experience… If you have a PASSION…If you have the drive to spread your message/culture/movement… Go for it! Take the leap of faith! The recession taught me to take a chance and trust in myself.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road. Family and friends looking down on me because I did not use my College degree. Not providing for my family during the current pandemic on March 2020. Relying on EDD to survive. Health issues with Gout could no physically move around. Feeling depressed and lost.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I work with business owners who want to leverage social media for more exposure and sales. I started this coaching business October 2020 with a vision to help business owners during these tough times in covid. I coach my members how to leverage social media using organic strategies and paid ad strategies. I am known for helping business owners with mindset, social media, and delivering results (one member quit her 9-5 job, other members are getting leads and sales, and most are getting more exposure). What sets me apart is my energy, my heart and integrity to truly help my members. I have 11 years of experience with social media marketing and I am confident to deliver the results for my members. Personal brand-wise, I am proud that the Filipino community sees me as a person who delivers value to help. Whether they join my program, or me sharing some tips, or my family supporting their business by doing “unboxing” videos to give them more exposure. I want the readers to know that if they are feeling stuck with their social media strategy, there is hope in getting more exposure and sales by organic outreach and paid ad strategies.

So maybe we end on discussing what matters most to you and why?
What matters is I serve my fellow entrepreneurs. That is the most fulfilling part of my job. Seeing my members get results.

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