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Exploring Life & Business with Eddy Owoeye of BOYÒ Eyewear

Today we’d like to introduce you to Eddy Owoeye.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Growing up, I had one wish — to be an artist. Born to Nigerian immigrants, I started my journey in London. I moved between the United Kingdom, America and Nigeria throughout my childhood and was exposed to a wide range of music genres, such as R&B, Hip hop, Pop, Dancehall and Afrobeat. As a teen I expressed myself constantly through fashion, photography and videography, despite being raised in a strict culture that promoted education and stable career establishment. In May 2019, under my moniker Sir Boyò, I released my first single “Nobody,” a fun catchy record that garnered over 30,000 streams on Spotify and was featured on Spotify’s Fresh Finds playlist within its first month.  Music as an art form is something I cherish and it is my way of connecting with people and with myself.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Making music has been a rollercoaster for me and it feels very difficult at times. We live in a society where everyone is doing great on social media. Everyone seems ahead and it’s easy to feel like your not matching up. I feel this way sometimes because I decided to go to college   before pursuing this. Now that I’m finally doing it I feel liberated, but there are a lot of challenges when you’re independent. Being independent means everything falls on your shoulders and so it can be hard to stay encouraged but luckily I’m getting better at it with each release.

As you know, we’re big fans of BOYÒ Eyewear. For our readers who might not be as familiar what can you tell them about the brand?
BOYÒ Eyewear is my very own black-owned eyewear company that aims to create genderless edgy and affordable eyewear. I plan to use it as a medium to not only to merge fashion and music but also as a platform to highlight the stories of people in marginalized communities such as POC, women, LGBTQIA folks and disabled persons. I  believe they are the future and that ending hate starts with representation of people from all walks of life.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Nothing worth doing comes without some form of risk.  I feel I’m taking a risks all the time because I put a lot of passion, heart and effort to create what I do without necessarily being  guaranteed any physical return. However, the biggest reward right now is making people happy which is something I’m beginning to feel that I am doing. I think taking risks makes the mundane nature of life in the 21st century exciting. I recently took a huge risk with my next record called “OLORUN MAJE “ which I plan to finally release this spring.  Taking risks is fun and it’s something I plan to always do in my career visually and sonically.

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Image Credits

1st picture by Abel Rodriguez (abelr on IG)

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