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Exploring Life & Business with Donovan Riley of NinetySix Reasons

Today we’d like to introduce you to Donovan Riley.

NinetySix Reasons LLC was founded in 2016 by the Riley Brothers Donovan & Dominick. Two young African American males who grew up on the Northwest of Alta/Pasadena California with a vision given from God of building multi-billion dollar conglomerate company from scratch. To continue, although the brand was started by the Riley brothers, we were blessed enough to grow up with our cousins Jamire Calvin, Arex Flemings, and Shandon Sykes who in most aspects shares the same vision. With learning and understanding the importance of a power group, we banded together and started to build the brand from the ground up. NinetySix Reasons LLC is the parent company that has its hands in: hair retail, clothing retail, music management/ record label, and financial trading. The following subsidiaries are Certitude Hair Extension, 96 Reasons Clothing, Sevyn Reasons Music Group, and UpFX Trading. By the grace of God, NinetySix reasons LLC is a conglomerate company that will be a vessel to create more opportunities for the less fortunate to give everyone a chance to better their situation.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
To be honest, no the road has not been always easy. Because we started out with clothes and we all were young when the brand actually came to life, we had to learn as we went. Such as finding financial resources, finding the correct material, finding designers to bring our ideas to life. Another struggle was with the music because since we started off as managers, we had to learn a whole new game. But I guess u can say the music game came a lot more natural to my brother and I because growing up, we have always loved music so subconsciously we’ve always paid attention to the music game growing up. But God being who he is, randomly when we got back from vacationing in Atlanta & Miami, our cousins Jamire and Arex started rapping and before you know it, we were in the studio everyday for the rest of the year, and in that time we officially were able to sign our first two artist and childhood friends KJ Squires Aka Lil 9 & Raeshawn Roland aka MBN Nuskie But about a year ago when we officially became an LLC and we officially branded all our subsidiaries, we had elevated our business minds by doing more research, asking more questions and honestly God started allowing things to fall in our laps, so the road has definitely gotten a lot smoother.

We’ve been impressed with NinetySix Reasons LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
NinetySix Reasons LLC is a Parent company to Certitude Hair Extension, 96 Reasons Clothing, Sevyn Reasons Music Group, and UpFX Trading. We here at NinetySix Reasons LLC specialize in mostly retail for women’s hair, clothing, music and consult in different financial trading platforms. We are most proud of all of our brands here because they all have a special role, something similar to a basketball team. The ultimate goal is to obviously win, but each company attacks that goal a different way but in a way wherein doesn’t interfere with the team chemistry.

Is there something surprising that you feel even people who know you might not know about?
I love doing research and following different analytics whether that is sports, stocks, crypto, or music charts; it has always been something that interests me.

Contact Info:

  • Email:,
  • Instagram:, 7reasonsmusicgroup
  • Other: All Music Platforms: Sevyn Reasons Music Group, & sevyn reasons music group artist Lil 9 aka BAM 9

Image Credits:

Dominick Riley aka @Choochtheshooter & Jamar Miller

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