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Daily Inspiration: Meet William Santizo

Today we’d like to introduce you to William Santizo.

Hi William, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Love Affair represents the love I have towards the urban culture. which was inspired by street fashion And the lifestyle I grew up around while living in Echo Park. I started this brand to represent Echo Park. From the low riders to the slick style of my Latin community. My father was a B Boy growing up. I learn how to dress looking at him. Streetwear became a passion for me. Hip hop and fashion made me who I am today.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I always had friends In The clothing Industry so I never struggled they help me throughout my journey I am forever grateful.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m rare when it comes to the Energy that I bring to the table it’s Like I gravitate everyone. My sense of style with clothes is just different. I mix in old-school cholo and high fashion together. I continue to learn more about fashion as I go. I’m a hustler with ambition. I can’t ever settle I’m always looking for a play for my brand.

Can you talk to us a bit about happiness and what makes you happy?
Being with my family and making clothes.

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