Today we’d like to introduce you to Veronica Ridge.
Hi Veronica, we’d love for you to start by introducing yourself.
I started my journey 20 years ago, my senior year in high school when I thought I wanted to be a makeup artist! So I did work experience through my High school, they offered beauty school. Two months after I graduated high school, I graduated beauty school. I then went to makeup school and realized it wasn’t for me but I fell in love with hair color! About eight years later, I linked up with Redken and became a platform artist traveling and teaching hair color, but not right away! I actually decided to become an educator to overcome my fear of public speaking… and it wasn’t until I was with the brand for eight years did I actually speak on a large stage compared to the small classroom settings before that. The year preparing for that show molded me to be the strong confident woman I am today.
Prior to that I was shy, insecure and very quiet. I did everything from improve classes to self-work to get to that stage and a shift had occurred. That shift then allowed me to begin my journey of being more open and free in social media… which then lead to my explosion of followers on TikTok, which then got me “let go” from Redken. I was speaking too much personal truth for a large corporation to be aligned with. I am forever grateful of The brand for who I am today and the gift they gave me of letting me go so that I can begin my new venture with my husband which is called Learning To Lose. Our objective is to help others thru honesty and showing what real life looks like… no bs.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Recently me and my husband have been getting a lot of negative comments on our tiktoks. About our morals, purpose about my body image and our intentions. It’s really hard to see people hurting so much inside that they want to hurt you thru a keyboard. Especially when his intentions are to help people get sober and my intentions are to inspire people to be the best versions of themselves through fitness and food.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I have been a hairstylist for 20 years and I am most known for my take on vibrant haircolor. I have a way of making it pop yet classy! I am proud of my color blends, the longevity of my color (grow out as well) and most importantly maintaining the health of the hair!!
What has been the most important lesson you’ve learned along your journey?
To be myself no matter what… never let the what will ____ think. The only thing that should matter when your making a decision is what you feel true in your heart.
- Email: VeronicaVridge@gmail.com
- Website: Learningtolose.com
- Instagram: VeronicaVridge
- Youtube: Veronica Ridge
- Other: Tiktok VeronicaRidge