Today we’d like to introduce you to Tracy Pendergast.
Hi Tracy, please kick things off for us with an introduction to yourself and your story.
At 17, I started working in the creative industry as an actress. After giving up acting for parenthood, I founded a lifestyle blog and the performer in me dreamed up who I needed to be. I started blogging around the time “influencers” started becoming a thing and it sucked every ounce of creativity out of me. It was exhausting. Throughout the entire experience, I often felt like I was in a ship all alone when what I truly craved was a community that was built around supporting the multi-dimensional journey we are all on. Perfection, followers, and recognition? It all just seemed so overrated and I knew there had to be a better way.
I created Daisy Made for creatives to see real faces, real work, real food, real life. I want every person who visits our feed to feel like what they’re doing makes them worthy of community. You don’t have to be an influencer, killing it in sales, or the master of your skill to be important. Creativity is for everyone.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I wouldn’t say Daisy Made has been met with struggles, as much as it’s been a long road to getting to know our community and their needs. It’s been a lot of slow and steady growth and change- which is great. 2 years in, I still felt like I wanted the connection to go deeper in a way I couldn’t achieve using the blog or our social feeds alone- so I created a membership for creatives who wanted to learn and grow in community, called Magnetic Makers. Having the membership has been so incredible for our community and has fostered so many close relationships between members. I can’t wait to watch it grow over time.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a lifelong creative. I went to school for musical theater, transitioned into on-camera work…which lead me to a passion for production and creative direction…and now I create content. That’s a VERY condensed version of my journey, but I’ve learned over time that it’s not so much the creation that drives my passion for this industry, as it is the incredible energy I feel creating with others. I love brainstorming and learning and getting my hands dirty with other makers. So often, we just accept, “I’m a small business owner, or I’m a freelancer- and that means I work alone”. I believe that we can do much better “working alone”, when we make the time to connect with others who are doing the same. It’s so important to put yourself in situations where you feel the energy of group mind and collective passion- it really reminds you why you started. Connecting creatives is a skill I’m the most proud of. Recognizing that I’m not always the best person for the job and pulling in the people who are and learning from them- that’s what inspires me most.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My number one piece of advice for creatives is BARTER. Find people who have a skill you don’t and learn from them, and then do the same in return. There is so much collective knowledge within our community- and so many people that can rise together if they’re willing to put in the time to share skills. For example- there are so many brilliant makers who are overwhelmed by creating video content. I am more than happy to show up and create some really amazing content for them in return for learning a new hands on skill. Everyone wins- everyone expands their skill set. Don’t be afraid to reach out and ask for these types of opportunities. Maybe it’s just borrowing and sharing equipment? Creative bartering can be whatever you want it to be.
- Email: firstname.lastname@example.org
- Website: www.daisymade.com
- Instagram: www.instagram.com/hellodaisymade
3 additional photos by Carolina Adame Personal photo by Adam Hendershott