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Daily Inspiration: Meet Tracy Capisce

Today we’d like to introduce you to Tracy Capisce.

Hi Tracy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started out as an intern at Sony Music in Santa Monica, illustrating motorcycles for Hard Rock Hotel and designing packaging for Christina Aguilera and Britney Spears. Through my passion for learning communication arts, I experienced working on a letterpress for a booklet I designed which was the first design award I received. As I became more involved with branding, my freelance business grew into a company. The company portfolio expanded to tour merchandise, brand licensing and programming websites and applications for industries such as entertainment, skincare, jewelry, fashion, retail (online and brick-and-mortar) and more. We have over 40 awards and features in publications for the work we’ve produced.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There are challenges basically every day. Every client is very different. It’s like being a doctor and seeing different patients with different needs. The goal is to listen to each one of them and analyze their needs to come up with the best solution. We are always there for our clients even during after hours and when most businesses are closed so our clients usually come to us with urgent, mission impossible “need-it-by-yesterday” projects.

The challenge is to quickly understand our clients’ goals in a short amount of time and turn it around as soon as possible to meet their urgent deadlines (and also add in some sprinkles and fireworks!). By understanding their needs thoroughly, we can produce solutions which hit or surpass their target goals without unnecessary back-and-forth processes to avoid any delays. So far, we’ve been able to uphold this and overcome these challenges which is what we are known for by our clients.

Appreciate you sharing that. What else should we know about what you do?
Capisce Design is a branding company which provides a one-stop for all branding services. We specialize in strategizing and formulating a brand from designing a logo, product packaging/concepts, marketing materials, presentations, style guides to the website design and programming (building out e-commerce systems, integrating ERP systems, coding proprietary software, SEO programming, etc.) and marketing campaigns (eblasts, social media campaigns, SEO campaigns, etc.).

Aside from our high standards of quality and elite customer service, what sets us apart from others is that we customize everything for our clients. This is one of the things we are known for as this helps set our clients apart from all their competitors.

What do you like and dislike about the city?
We are located next to the beautiful ocean so I am blessed with clean air and sunshine. So when I start my day, I feel happy and energetic. You never leave your smile and sunglasses behind!

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