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Daily Inspiration: Meet Traci Weintraub

Today we’d like to introduce you to Traci Weintraub.

Traci, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started when I got sick. I was working in Television and wasn’t feeling well and ultimately got diagnosed with an autoimmune disease. My doctors told me to change my diet and because of that, I started making soup. Lots of soup. My friends started asking for batches and by word of mouth, my business started to grow. So while I was working in TV, I had this side hustle that became something much more and about a year ago, I opened my shop in Sherman Oaks.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would say it has had many ups and downs. I don’t think any business has a smooth journey, if they do, I want tips! When we opened the shop, we were so excited and we loved that our community supported us and it was amazing. We were selling nationwide, having in store regulars and ultimately when the pandemic hit, like everyone else we had to re-evaluate and re-adjust. Every year I’ve learned so much and through the pandemic, I’ve learned even more. We were able to stay open for the most part because of our loyal nationwide customers otherwise it would have been a much harder journey. We are about to open our doors again and so I think we are very hopeful about that.

Can you tell our readers more about what you do and what you think sets you apart from others?
We are a small soup shop. We focus on selling organic, gluten-free, dairy-free soups and we also sell meals and sweets. We specialize in food that is filling while also nutritious and allergen-friendly for the most part. I love this business, it’s been a labor of love. I’m happy that we can make other people happy with our food. For me, it was hobby that helped me refocus my energy away from illness and for that, I’m really proud of it as it has made me happy and ultimately has made others happy as well.

What does success mean to you?
I think success is being able to come to work and enjoy yourself and having time to go enjoy your life outside of work.


  • Soups – $10.50
  • Meals – $10 – $13
  • Sweets – $3.50

Contact Info:

Image Credits:

Abbey Pickett Photography Sarah Hansen Photography Jorge Bautista Photography

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