Today we’d like to introduce you to Tiffany Fleming.
Hi Tiffany, thanks for joining us today. We’d love for you to start by introducing yourself.
It all started with sophomore photography elective class. Pottery class was full and so I was placed in photography basics. The rest is history. Got my first film camera, started taking pictures of my siblings, my family and eventually was asked to take pictures at weddings. Saved enough money to buy my first DSLR and since then, my biggest supporter (my husband) has bought me numerous cameras which helped me build the foundation of Jekalo Photography. I’ve always worked a 9-5 and photography was always the side “hobby” until one day sitting at my desk at work, I decided to quit and go into business for myself. I chased my dreams of becoming a published photographer and to book enough gigs to be considered a full-time professional photographer. Currently now, I’ve been published in multiple print magazines, featured on huge wedding platforms, and started a side business that focuses on styled shoots for any level photographer or videographer to attend and capture new content by also giving vendors a platform to be creative. Photographing people is my passion, traveling and adventuring while meeting rad couples is my jam! I’m blessed to do what I love for a living.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
When I quit my full-time corporate job, I lost a steady income, full benefits, and financially it was hit or miss. I worked on building my business day and night, seven days a week and what seems like every waking hour. I’ve focused on my circle of influence, targeted a specific clientele and invested in myself with business and photography courses. I would book sessions for free and damn near gave away wedding photo coverage just to gain content so I can learn and master certain skills and build a portfolio. At first, it was a few photo sessions a month and maybe 5-6 weddings a year. I never gave up, I was more passionate about my business succeeding vs. any other position I was hired for while working for someone else. The hardest part about the journey is you are responsible for EVERYTHING: brand building, marketing, advertising, booking, business, shooting, editing, delivery, sales, overhead costs, business connections, etc. but it’s also the BEST PART, because I’ve self-generated every single Bookings, every sale, and I’ve developed and maintained every single business and client relationship.
Appreciate you sharing that. What else should we know about what you do?
I’m a full-time travel portrait and wedding photographer. I’m known for my deep earthy tones, moody and edgy editing style and epic scenic locations. I’m proud of the success I’ve seen within just a few years of going full time in my business, all my publications and features and the fact that It all came from hard work and dedication. It’s taken me years to perfect my brand and I think that’s what sets me apart in a very over-saturated industry that, plus everyone knows me as the wild photographer in her hiked up jeep chasing every sunset and saying things like “dope” and “rad” and dropping g a few F bombs here and there… I am who I am.
What does success mean to you?
It’s not about monetary value and the size of your house or bank account… It’s about emotional and mental value… did you do your best? Did you absolutely crush it? Can you walk away with a fire lit inside you to do better and do more? Success is taking all the negativity from all the nay-sayers and non-believers and turning it into the fuel that feeds your motivation. Screw what people say, do you and the rest will fall into place.
- Email: email@example.com
- Website: www.jekalophotography.com
- Instagram: https://www.instagram.com/jekalophotography
- Facebook: https://www.facebook.com/jekalophotography
Image 4: Model – Miranda