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Daily Inspiration: Meet Simone Alex

Today we’d like to introduce you to Simone Alex.

Hi Simone, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve always been ambitious. When I was a teenager, I competed in figure skating with a goal to go to national and international competitions. However, a bad accident on the ice leads to the ending of my career. This was coupled with a sexual assault the same summer. I fell into a deep depression, as my artistic expression and my childhood innocence had been robbed from me. After a few years of wallowing in self-destructive behavior, I was cast in a local play and discovered that I had acting chops. I had found passion again! After a couple of years of college, I decided to pack up and move to California. Within two years of living in San Francisco, I had become a professional actor and model, working in film, television, commercials and print ads. It was a world away from the trauma I had experienced only a few short years earlier. My acting career took me to Los Angeles, which then took me to London, where I trained at a drama school for one year. It was during these years that I traveled Europe extensively and thoroughly experienced what the world had to offer. I had always been one who sought the “deeper meaning of life” and after being in Manhattan on 9/11 and experiencing what was the closest thing to “the end of the world”, my search went further. I had constantly asked myself, “Why am I here? What is the purpose for my life?” This journey took me to a place where I became a Christian at 29 years old. My newfound faith in God changed everything for me.

My story was an interesting one, filled with highs and lows, and the CEO’s of a ministry felt that my story of sexual assault and overcoming depression, even during a seemingly “fabulous” career, was one that teenage girls needed to hear. This shifted my journey to traveling the country sharing my story to thousands of young girls in the US, as well as Africa. There were (and still are) so many girls who need to know that they are not alone and that they can get past their pain and shame. Over the course to the next few years, I wrote and self-published a memoir about my life’s journey called “Rugged Girl”. I’ve been building a company around the same name, the premise of which is health and healing, both inside and out. This incorporates health coaching, supplements, clothing, and my book, all centered around the same goal: to strengthen a generation of women. More of the above story can be read in “Rugged Girl: A Story of Self Destruction and the Journey to Freedom” (available on Amazon).

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The struggle in the earlier years was depression, resulting in an addiction to alcohol and eating disorder. In addition, because of the sexual assault at 14 years old, I battled with serious permiscuous behavior, which was a danger to myself. Until I tackled these issues, I couldn’t fully move into building what was on my heart to build: a company with resources to change other people’s lives for the better. The old saying, “you can’t help others until you help yourself” is so true. It is from this place that I was able to write “Rugged Girl” and build a company around it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’ve been an actor and a model for 26 years and I have a great body of work, mostly in commercials. However, my proudest achievement is my memoir, which was published just as Covid hit the US. I self-published my book, which means that I had to learn everything on my own: formatting, editing, designing, and so much more. My desire was to learn how to accomplish this task from beginning to end, so I could help others self-publish their own books. It is my story that sets me apart from others. Everybody’s story is unique, of course. A friend of mine once told me, “Wow, you have lived nine lives,” and it’s true. There are so many different twists and turns that my journey has taken me on that brings life and passion to what I’m currently doing: helping others get healthy.

If we knew you growing up, how would we have described you?
I was a carefree child and have spent my whole life seeking to get my mind, heart, and spirit back to that little girl. She loved to pretend that she was in other worlds, which gave her a solid basis for my future acting career. My parents have been married for almost 60 years, which also gave me a solid foundation in my childhood. Once I started skating at eight years old, I could creatively express myself like I was born to do. And I was driven. Always a goal setter and still am today. Whenever I was pretending and acting out an imagined scenario when I was a kid, it was usually about me being an Olympic athlete. I’d pretend I was competing for the gold medal and it was my moment to shine. I think this “experience” as a child helped me in my acting career, both in the audition process and on set when it was time to step up to the plate and be excellent. Obviously, I was athletic. I learned how to ski at three years old, waterski at 6, figure skate at 8, rock climb at 21. I was a distance runner and ran in several 10K races. Most recently, I was a fitness competitor, competing in the smallest division of bodybuilding. My childhood athleticism was a foundation for me in my adult life.


  • Health Coaching $50 per hour
  • TV Host Coaching $50 per hour
  • Rugged Girl Book $12.99

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Image Credits:

Simone Alex (both)

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