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Daily Inspiration: Meet Sholadé Macauley

Today we’d like to introduce you to Sholadé Macauley.

Hi Sholadé, thanks for joining us today. We’d love for you to start by introducing yourself.
My story starts with the word, adversity. Unaware of my life path, scared of the uncertainty seemed to be a common theme growing up. I come from a background full of culture, my parents are two strong West Africans who had to overcome adversities themselves. My father was born & raised in Sierra Leone and my mother was born in England and also raised in Sierra Leone. Having this background introduced my first adversity in LA. Living as a first-generation child in a city so big with so many others that I didn’t feel were like me. I always felt misplaced and tried to become this person I knew I wasn’t. That theme followed me all the way up to college in 2016. Addicted to the party lifestyle lost in a community I knew I didn’t belong too, I truly lost my purpose of living. I sacrificed my morals & character for superficial friendships and empty time that I’ll never get back. The thing about my journey is I have no regrets. I believe experience is the best teacher. Sure, I could’ve skipped a few mistakes but it made who Sholadé is today. When I left my university back in 2018, I had some soul searching to do within myself and that had to start with my faith in Christ.

When I made that clear to myself on where my strength and drive comes from, the world I lived in began to make sense. My purpose in life was never meant to be about me, it’s about “others“. I used this new sense of purpose and turned it into something I’ve always had a deep love for which is fashion, creative writing, and cinematography. I was blessed enough to meet my brother Jordan Jozai in the process of becoming my own person. I found the ying to my yang. He also comes from a first-generation background and shares the same love for others just like myself. We both knew what we wanted and when the time came, we finally put into writing by creating a lifestyle brand. The birth of seasons is almost time. We are calling it “chapter one”. Seasons is about embracing your chapter & we are ready for it. Jordan is the hand and knees of our upcoming brand. Anything that comes to our mind he can make from scratch a true wizard of cut & sew. His heart for others and family is what makes us the best partners in this new chapter. This is just the beginning of our story we can’t wait to make an impact on the communities around us. Using sustainable items to change the world one day at a time it’s truly a book full of chapters to come.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
MAN! This has been a tough road no doubt. Creating the brand is the easy part but the work behind it is a crucial as anything I’ve ever seen. Life happens in the midst of creating something so special. The world was affected by the pandemic which slowed down many of our plans. Jordan and I are extremely big on detail which means we are overly picky on all thighs being showcased. We compare our work ethic to the greatest artist that inspires us and how they view, treat, and respect their craft. That mindset has been instilled in our heads because the biggest challenge with creativity is discipline. 19 out of 20 businesses fail a year, a statistic that scared Jordan and I in the beginning but now is used to our advantage. Having a realistic mentally of failure is something I learned to accept. Leering it’s ok to fail to get closer to the end goal. Which goes back to the question, has this been smooth road? No, it hasn’t but it’s been the best experience learning how to maneuver and learn from the mistakes made thus far.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I started my artistic career as a model for maverick city music and a few other brands. After I stopped modeling, I made the transition into styling and creative direction. I have been styling for styling a few celebrities, such as Corey Henry for the Grammy nominations campaign shoot & for Zauntee and his new single “back from the dead”. Being a stylist has brought the most joy and has allowed my brain to roam and create concepts for artists to express themselves through fashion with my aesthetic with a mix of their own. Given my eye for complex fashion, I wanted to dig deeper so I became an interior designer as of late which I am most excited about. The Devine beauty of architecture is something that blows my mind and can’t wait to showcase. All now leading up to the creation of my brand Seasons LA. I am most proud of all of it; I can’t just pick one project. Each of these made me who I am. Each one of these projects tested my patience and I learned something new from others.

I believe what sets me apart from others is my willingness to simply be intentional with not limiting myself to just one craft. Seasons one day will be far greater than an article of clothing; it’s an outlet to reach the whole world whether that’s politically financially or just doing our part to change lives in our smaller communities. We want to be the brand that wakes up the world that “self” is never the way. We want to encourage & challenge the world to embrace the chapter they are in by making them adopt and believe the mindset that there are no limits to their potential. It starts with opening the book; it starts with you.

Is there something surprising that you feel even people who know you might not know about?
A few things that will surprise others is the events we will have that are full of spontaneity. We are excited to create many short films that will tell the stories of many to encourage the next person. This year is full of surprises with the upcoming women/men clothing line both of that will be released this year. We can’t wait to showcase the projects and collaborations to come. Unfortunately, we will have to be a bit vague but I can’t wait for you guys to watch the growth.

Contact Info:


Image Credits:

Juliet Parker Victoria Smith Raymond Alva Jordan Jozai

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