Today we’d like to introduce you to Shira Oze.
Shira, we appreciate you taking the time to share your story with us today. Where does your story begin?
Living in NY and working in the corporate fashion industry for 10+ years, I had lived and breathed womenswear & menswear fashion. When I became pregnant, I was excited to dress my daughter in trendy and fashion-forward clothing and then saw that what I wanted to dress her didn’t exist – kid’s clothing that is minimalist with an adult level of style. I realized there was a void in the market that I wanted to fill. Little Babe Designs was born. NY was my initial inspiration of monochrome and minimalist designs. After moving to Los Angeles, I wanted to add color and a bit more edge to the styles. I partnered with a local family-run LA screen printer who focuses on soft, organic and cutting-edge designs. Today Little Babe Designs is sold in over 50 boutiques globally and continues to focus on minimalist and edgy designs, with an LA vibe.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Getting our name out there has been a bit of a struggle over the years. Continuing to stay on brand and finding the right audience has opened us up to more exposure on social media and within the industry.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
We specialize in simple and fun graphics with an edge. We love making t-shirts and sweatshirts for both boys and girls and add inspiration from rock and rap songs and the city of Los Angeles as our backdrop. I think what sets my brand apart from the everyday kids clothes is the quality we have created with the simple concept of designs. We have a way to make our customers stand out from the crowd while the parent can feel happy knowing the quality of the clothes is high-end.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
I love getting inspired by BossBabe & Goal Digger podcasts, Spotify playlists, and writing down my goals in my daily manifesting journal gives me the extra boost needed to tackle on my day. I also love to free-hand sketch designs on paper as I feel it can be more inspiring than only designing on the computer. Very old school 🙂
- Our t-shirts range from $28-$30
- Our sweatshirts range from $30-$35
- Adult tees are $36 +
- Website: https://little-babe-designs.com/
- Instagram: @littlebabedesigns
- Facebook: @littlebabedesigns1