Today we’d like to introduce you to Richard Rodriguez.
Hi Richard, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
This brand was started in the 8th grade by myself and a group of friends who love to skateboard. We would go out and film and skate every single day. We always wanted to build the brand but were in high school with no income or resources. After high school life kicked in and everyone went to work or school but the brand was always still there with each of us as we would skate on our own when we could. My nephew asked me to teach him how to skate and so I began teaching him and skating more often. That sparked the idea to actually build the brand now that I had the income and resources to do so. We are all about the people and the love of skateboarding.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been the smoothest of roads. When I started the brand I didn’t have a clue about how to actually get the clothing made. I didn’t know anything about creating the website, marketing, photography, videography, illustrator, photoshop, or any of those things that you need to have a handle on. It was a struggle to learn them all but I’ve done that through having some time off from work during covid. I built the website, found where and how to make the clothing, learned illustrator and designed all of the clothing myself. A big struggle was finding the time to get out and skate and be involved with the culture in a new city here in LA where I knew no one. I’ve managed to do that by going out and putting myself out there and meeting people across all of the parks. I now have a strong foundation of skaters in LA and the Bay Area where the brand originated.
Appreciate you sharing that. What else should we know about what you do?
I am the Assistant Chief Engineer for NBC Universal during the day and I work as an Engineer at PIH Downey hospital in the night. I work two full-time jobs back to back. My job is to run the buildings mechanical, electrical, HVAC, life safety and all the other systems within the facilities. I went through a four years apprenticeship program in San Francisco and specialized in Building Engineering. I am most proud of how far I have come so quickly in my career. I am young for my position and NBC is a premier company to work for at my position. What sets me apart is my eagerness to learn and put the work in. Everyone always tells me I am doing too much and burning the candle at both ends. I disagree, I am aggressively going after my goals and working for a better life.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Yea, I watch a lot of podcasts and read a lot of books. I watch the following podcasts, Impact Theory, Ed Mylett, Rich Roll, Tim Ferris Show, The School of Greatness. I read books like think and grow rich, mindset, 48 laws of power, Cant Hurt Me, Mastery, Finding Ultra.
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