Today we’d like to introduce you to Reese De Luca.
Hi Reese, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I grew up in Montréal, Canada. I moved to Los Angeles in 2002 for college (FIDM). I was a small-town boy looking to make his mark in a big city. After graduating, I worked as a designer for brands like Juicy Couture, Buffalo Jeans and William Rast. After all these great experiences, I was ready to launch my own concept. I first launched my brand in 2014 with a campaign from Kickstarter. Although it initially started as a “men’s” brand, my styling was also clean and androgynous and this led me to re-tooling my brand and re-launching in 2019 as an exclusive gender-free brand.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
When you’re an independent brand, nothing is ever smooth. You have to wear a lot of hats and you’re competing against brands and companies that have full staffs and budgets that much higher than yours. The hardest struggle for me is trying to be heard and have my point of view recognized with so much noise out there.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I know that I’m only a designer but nothing makes me smile more than seeing someone try on one of my pieces and immediately feeling confident, cute or just good.
As an LGBTQ+ individual, I’ve always been more open to just wearing whatever I want and paid less attention to what “gender” it was made for so I really love that now I am creating pieces that are for anyone and everyone. Unlike a lot of other “gender-free” brands, I’m not just doing oversized menswear that women can wear. I’m actually creating fashion that can be worn by anyone.
My specialty as a designer is working with knits like cotton, modal and creating beautiful and comfortable garments made for everyday wear. They are produced in small quantities with ethical labour and they are meant to be trans-seasonal and last for multiple seasons.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Never think about what you haven’t accomplished and instead think of everything you’ve managed to do so far. This is something my mother told me often because if you don’t enjoy the moment, then what are you doing this all for?
The fashion business is hard and NOT glamorous but if it’s really what you want to do, just work your ass off.
- Email: email@example.com
- Website: www.reesedeluca.com
- Instagram: instagram.com/reesedeluca
- Facebook: facebook.com/byreesedeluca