Today we’d like to introduce you to Randy Villalta.
Hi Randy, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My dad began a Private-event DJ business when I was two years old. Through the years, he bought all kinds of speakers and equipment. He named the business “Randy’s DJ” after me. I can imagine he wanted me to take over the business when I was old enough. As a child, I attended plenty of his gigs and began helping him with minor labor – wrangling up cables, connecting and disconnecting speakers, and the occasional beverage deliveries to the DJ booth.
At the age of 16, I began to DJ with him. I also assisted in booking gigs for both of us. At the age of 19, I completely took over the business and flew solo. My dad had been in the game for all those years and finally passed over the legacy to me. Throughout a span of 3 years, I had booked plenty of private events to make a name for myself. My business became a full referral business where all my clientele was either word-of-mouth or hired me because they would see DJ at different parties. Everything was a full success.
However, I was never fully satisfied with these smaller gigs I got booked for. I would utilize the same speaker set-up time after time. Although the set-up I would bring always did the job and did it very well. I had this urge to use the bigger speaker system my dad worked so hard to achieve. To put some perspective, 1 of the “big-boy” speakers would create the sound of three speakers that I would always use for my small gigs. I always wondered why I never got booked for these bigger events where I would be able to utilize this bigger system – lack of promotion I suppose.
Because of my unsatisfied need for a bigger sound, I had to come up with ways to get hired for bigger shows in order for me to use these “Big-Boy” speakers my dad worked so hard to get. Thus, the idea of hiring myself and creating a sound production company spurred up. I decided to take my dad’s DJ business to the next level and make this legacy live-on just a little bit longer.
Kraken Productions was born in 2018 when I hosted my first event in Newport Beach, CA. Then became an official Business in February of 2021 when I received my LLC. I am now able to host events, book other DJs or myself, and the best part of all…utilize the huge sound system my dad worked so hard to get. Instead of doing private events like weddings and Quinceañeras, I host concerts and raves in numerous locations throughout Southern California.
I think of all the times when I was a child and attending all these shows with my dad where I would complain about wrangling up cables and the super late nights just to find myself with all this knowledge about the logistics and science of a PA sound system. I have him to thank for all this expertise in the sound production business. I would have never thought in a million years I would have created this sound production business. I’m now known to my friends and acquaintances as Randy Villalta, owner and operator of Kraken Productions – “Providing a platform for musical ingenuity”
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely NOT a smooth road. A lot of challenges along the way. In the sound production business, I’ve learned you must always prepare for the unexpected curveballs life throws at you.
Challenges I’ve experienced…
– Power goes out in the middle of an event. what do you do?
– A DJ/Performer doesn’t attend, who’s going cover his Set-time.
– You host a show in the desert in the middle of nowhere, how do you supply and meet the needs of all your guests?
– You build a fantastic staff, and they all quit due to a difference in opinion, how do you continue the show?
– You create competition because you’re the underdog trying to make a name for yourself. Who’s really rooting for you?
These challenges are just a scratch on the surface of the things that can go wrong every time! But these challenges are the things that keep me going that no one else with this dream is willing to do.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I currently work in the restaurant industry because it allows me the flexibility of hours and enough finances to pay certain bills.
I believe what sets me apart is the fact that I’ve been in the music industry since I was born. I have experience in sound production events due to my father who gained knowledge through his experience. I have the drive to create a legacy for my kids to continue.
Can you talk to us a bit about the role of luck?
Throughout my life, I’ve always noticed I have a great deal of luck on my side. Things occur, and by some dumb luck, things work out in the end. However, I’ve also noticed, the harder I work the more luck I seem to have.
- $80/Hr for my DJ service for small gigs
- $800 for a small (200 people) event set-up in any location of SoCal.
- $1,600 for the big-boy set-up
- $2,200 for the concert set-up
- Email: Events.Kraken@Gmail.com
- Website: https://www.kraken-events.com/
- Instagram: @Kraken.Productions
- Youtube: https://www.youtube.com/channel/UCWT7kDqkCBsecDBPDM59qQQ
- SoundCloud: https://soundcloud.com/user-305054676