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Daily Inspiration: Meet LaNetra Cook

Today we’d like to introduce you to LaNetra Cook.

Hi LaNetra, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I remember getting my makeup done for this event I was attending. Never wanted to try makeup let alone lashes. After getting my face all cute, I fell in love with the way it brought my appearance out. So I got on YouTube just looking at ways to apply lashes and the different types when I stumbled across “lash extensions”. I became amazed with how to apply, the life span and just the natural beauty of it. It went from there. I order my a simple kit I seen them using in the videos, gathered my mom and friends to practice on and the rest is history. Staying active to my vision was the best thing I could have done. No, it wasn’t easy but when I kept seeing the fail looks of lashes, I was determined to make the art of beauty stand for something.

We all face challenges, but looking back would you describe it as a relatively smooth road?
When learning a new art and trying to promote yourself at the same time became challenging. Especially trying to convince people that this is the new look to leave the other lashes in the past. I got distracted from outsiders looking in saying nobody is going to pay for this, my prices wasn’t reasonable, etc. I stopped for almost a year because of what everyone was saying about lash extensions.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a licensed Lash Specialist who practices the art of beauty. I apply lash extensions to enhance the beauty in your eyes. BeautiBlinks (my business) speaks to each woman differently as we all are different. I put my all into making sure each Beauti I can get my hands on leaves with an amazing experience along with a new look to love. Seeing my client’s face light up when I hand them the mirror at the ends makes me feel like my job has been accomplished.

How do you think about luck?
I honestly have had my share of good and bad luck. But in all reality, the good outweighs the bad. My mentor, Franchesca, would always push me to keep growing no matter what was going on. I would get so upset about what life was doing when it wasn’t going my way that I had to realize maybe I can change the way I do this to make this better.


  • $70 Natural set
  • $80 Glam Set
  • $90 Xtreme Set
  • $120 Pixie Dust

Contact Info:

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