Today we’d like to introduce you to Jasmine Adelekun.
Hi Jasmine, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Everyone calls me Adey J, a shortened version of my last name and the first initial of my first name. I was born in Washington DC and raised in PG County, MD. Since a child, I always knew I wanted to do something in the entertainment industry. Initially, I wanted to be a singer, then a radio personality, and finally a TV personality. While in college, I studied Mass Media Production at North Carolina Agricultural and Technical State University, with hopes of becoming a TV personality; however, my mother passed away from Acute Myeloid Leukemia during my Sophomore year in college. Losing my mom triggered a deep depression while in school and I became more secluded. Instead of wanting to be in the limelight, I began learning more about the production process behind the scenes. I soon learned that being behind the scenes would allow me to work independently. I taught myself how to edit first and then combined video and photography skills I learned in school with the skills I learned from YouTube to perfect my craft.
Right after college, I got my first job at ESPN headquarters in Bristol Connecticut as a production assistant. While at ESPN, I worked on Sports Center and First Take, I ran the teleprompter, pulled footage, did research, scriptwriting and edited sports clips. After about a year, I decided to move back home and started my own production company Adey J Entertainment, LLC. I started off doing music videos for local artists and that got my name out in my community, I then switched to a more niche-based service with small business. My company offers a plethora of production services catering predominantly to Small business needs in the community. My production company also offers studio photography sessions, wedding production, and short films. Basically, if you have a vision we can bring it to life. I’ve been in business since 2015 and full-time since 2018 and have been growing ever since.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Running a business is not an easy task at all. In fact, I believe it’s one of the most challenging things to do but it can be equally as rewarding. Being a black-owned and woman-owned business just adds two more obstacles.
For a long time, I didn’t have photos of myself on my production page, so because my work was good, many people automatically assumed I was a man. They would reach out and call me “bro” or “sir” which I’ve always found funny because women are equally creative if not more creative than men.
It can be difficult working in a creative field because you always have to challenge yourself to be more creative than your last production. Sometimes you’ll have two clients that have the same type of business and you have to come up with creative ways to make them differ.
In late 2017 someone broke into my home and stole over $25,000 worth of equipment which caused me to have to start over from scratch. I’ve never been the type to ask for help or do a go fund me so I basically went into debt trying to restore my business. Now four years later, the debt has been paid and I’m working to grow my business even more.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a business owner. Specializing in video production and photography. I am known for my editing skills and quick turnaround time. A lot of my clients receive their work back within 48 hours. I am proud of my perseverance and emotional endurance. My ability to keep going despite my obstacles. I am proud of all of the small businesses that I have helped flourished with my production and the connections I have made through my business.
I believe what sets me apart from others in my industry is my niche. I cater to small businesses my goal is to help them thrive. A lot of other artists in my profession really want to be seen and get “put on” and I’m fine with taking the back seat. I feel most successful when the people that I’ve helped begin to thrive.
What quality or characteristic do you feel is most important to your success?
The qualities and characteristics that I feel are most important to my success are perseverance and kindness.
- In-Studio photo sessions start at $375
- Small Business Commercials & Video Promo starts at $1000
- Wedding Video Production Start at $2000
- On Location photo sessions start at $275
- Email: Adeyjproduxions@gmail.com
- Website: https://www.adeyjproduxions.com/
- Instagram: AdeyJProduxions
William Pinkney Jr