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Daily Inspiration: Meet Grace Hong

 

Today we’d like to introduce you to Grace Hong.

Grace, we appreciate you taking the time to share your story with us today. Where does your story begin?
I got started on my floral journey in 2015 by working at a flower farm called Flower Hill Farm in St. Louis, Missouri. Working with flowers became a perfect way for me to have a creative practice while pursuing a deeper relationship with nature. I had graduated in 2011 from Washington University in St. Louis with a BFA in Printmaking/Drawing from Washington University in St. Louis.

After graduating, I experimented with mixed media installations, street art, and graphite drawings. Eventually, I found myself gravitating more and more towards working with plants, whether growing them as part of my balcony garden at the time or putting flowers together for bouquets. I went from working at the flower farm to helping out at Snapdragon Studio, a boutique floral studio in St. Louis, working mostly weddings and learning the flower studio side of things. Since then, I have continued operating as a freelance floral designer and ultimately decided to open my own business last year! 2020 was a wild year in so many ways, but I will always remember it as the year I started Moon Jar Design. Having my own business has always been a goal of mine since I was young, so it is quite thrilling to be running one now. I currently run Moon Jar out of my home studio in Highland Park, Los Angeles. I offer pickups and deliveries for everyday arrangements and for special occasions, and I also do floral styling for events and editorials.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The pandemic has definitely offered a significant challenge, and I had to change my game plan along with everyone else last year. I had to do a complete pivot from relying on events, which funneled a large part of my freelancer florist income. But ultimately, I am lucky to say that for me, it turned out to be a blessing in disguise. As difficult as it has been to weather all the disruption, I realized that having my own business was at least one thing that I could have in my control, and that was the final push that I needed to open up the business that I’ve always wanted! As a new small business, of course I face the struggle of finding my audience, but I am really enjoying getting to know my customers. It is so lovely to know that I can provide people with something that brings pleasure and joy, no matter the occasion.

Can you tell our readers more about what you do and what you think sets you apart from others?
I make work with an emphasis on creativity and sustainability. I consider myself an artist first and foremost, and I make bouquets and arrangements in an intuitive and thoughtful way, guided by my own artistic sensibility. My arrangements are nature-inspired, original, and often sculptural. I love to create floral photoshoots and installations and am looking forward to doing more events as things become safer. As a florist with sustainability in mind, I try to use practices that are as sustainable as possible. This means using as little floral foam as I can get away with and avoiding single-use plastics. Floral foam is a common floral design material that unfortunately pollutes our ocean waters. I still use materials like waterproof tape but am always reflecting on ways to shape my design habits in a way that feels respectful to planet Earth, which gives us these beautiful flowers to work with in the first place. I also try to source seasonal flowers from local growers as much as possible while still producing innovative and beautiful designs. Local flowers are often fresher and cut down on emissions from international flower deliveries. Working seasonally also helps me feel like I am working in rhythm with nature.

If you had to, what characteristic of yours would you give the most credit to?
I am driven by the belief that I am here on Earth to create beautiful things and experiences for people. I could not live life without making things. Feeling like that is my purpose for existence drives me to create and to share what I make with others. Without this confidence in my mission, I would have given up a long time ago and sought out a much more stable or predictable career path. I simply don’t have the choice to fail because this is what I must do!

Pricing:

  • Bouquet of the Week (weekly seasonal bouquet) – $25

Contact Info:

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