Today we’d like to introduce you to Emmia Myche.
Hi Emmia, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’m from West Los Angeles born and raised, I’m the founder of Just A Tote along with my mother Michelle Robertson. We are a tote company based out of Los Angeles. I went to college initially for photography but after my mother became ill I stopped. I picked up the skill of graphic design by messing around on my computer and went back to school to pursue my degree in graphic design. It wasn’t until a day my family and I was at the beach and noticed a bird struggling to get a plastic bag off its head, helping the bird was not easy but we managed to remove the plastic bag and helped the bird gain oxygen again, it was so devastating to see an animal struggle to breathe it made me want to remove every plastic bag in the world, it brought up the idea of “Just A Tote” helping people to save the earth & animals by providing reusable sustainable recycled tote bags with dope graphic art on them and relatable quotes. Just A Tote is black-owned and women-owned by my mom and me, I was able to quit my second job and work out of my bedroom, my room has transitioned into a sweatshop, from heat press machines to printers and office tables.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’d say the most challenging part is setting up for different popup events, we have tables, chairs, canopies, and hundreds of totes to carry, it’s not easy when it’s just myself and my mother but we get the job done. Another challenging part at times would be dealing with different people from different countries and not being able to understand their English, just dealing with different personalities and not knowing what vibe or energy your going to receive meeting different people all over the world can be challenging but I love all my supporters.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I would love to have my totes in many grocery stores and libraries and also at different colleges, so that’s definitely in the works, we are also working on a “color your own tote” for kids & adults, similar to a coloring book but instead a tote bag. Just A Tote also gives back to quadriplegics and paraplegics in honor of my lovely Aunt Vonnie who passed away due to a car crash she was a quadriplegic. When you purchase a tote one tote is given.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
My favorite books are Relentless by Tim S. Grover, The Power of Positive thinking by Norman Vincent, & the color of water by James McBRIDE.
I’d like to give thanks to my mother who always pushes me and inspire me & Always being my partner in crime and trusting me with my artwork, I say my creativity and entrepreneurship come from her.