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Daily Inspiration: Meet Dianna Terry

Today we’d like to introduce you to Dianna Terry.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My business began as a side hustle, as many entrepreneurs do. I started managing social media for restaurants, standing on my 20 years of experience in the food and beverage industry. I balanced it as a side hustle for a few years while leaning on my “day job” to pay the bills. That all shifted when the pandemic hit, and overnight my side hustle was the only avenue for income I had.

In that moment I was being called to completely invest in myself and my business. I utilized my quarantine time to learn new skills, enhance my current skills, and branch out into offering a full array of marketing services to a host of different industries. In 2023 I will be celebrating eight years of helping local businesses build and scale their online presence and in turn, reach their own goals.

When I started my company in 2015, I was a single mother working two other jobs just to stay afloat. I am now happily married with a growing company and I have some pretty big goals to reach this year.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I don’t think there is such a thing as a smooth road on the path of entrepreneurship. There will forever be failures in business, that is the nature of business itself. I have the mindset that failure is not negative, simply an opportunity to learn and try again.

When Covid hit, all of my clients were in the food and beverage industry. In tough times, the first thing people tend to cut is their marketing budget. I lost all of the clients I had before Covid during those first few months. Many of them closed their doors permanently or simply couldn’t afford to outsource their marketing with the drastic loss of business that occurred.

Understanding that is what sparked my desire to expand my knowledge and in turn offer a wider range of services. I invested in my own education and began offering services like the production of YouTube Channels and Podcasts. Not only did this shift help me to completely rebuild my business, it opened the door for me to find other passions I have and work with a wide range of different people.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I co-create a law of attraction style marketing plan with locally owned businesses to expand their online community and in turn increase sales and profitability. My services include: Social Media Marketing, Email Marketing, Website Design, YouTube Channel Production and Podcast Production. In 2023 I am branching out to offer Digital Course Creation and Launch Strategies, as well as Monthly Membership Services. Passive digital income is the key to online success in the future.

What sets me apart from other teams is the personalized relationship with my clients. In order for a business relationship to be successful, both parties need to have a positive experience in the work. Rather than just posting to social media, I meet with my clients and curate marketing strategies unique to their businesses and story. Law of attraction marketing is not about posting for the sake of posting, it’s about organically attracting a company’s ideal client, which in turn creates an audience with a high conversion rate into paying clientele.

Another aspect to my services is that we offer custom photography with a style that embraces each client. Some clients want to portray a light and airy aesthetic, while others deeply connect with a more saturated and moody aesthetic. These little nuances greatly impact the efficacy of a marketing strategy.

If we knew you growing up, how would we have described you?
As a child, I was always artistic and creative. I excelled in my art classes while struggling in other subjects. I spent my Friday nights as a kid singing karaoke with my best friend’s family. I would characterize my personality as a free-spirited kid who loved to laugh and had a tremendous imagination. We didn’t spend a lot of time watching TV or movies, rather we spent our time outside creating different games with our imagination. As a teenager, I also enjoyed writing, but I didn’t receive much support for my creative tendencies.

When I got older and joined the workforce I set aside so many of my creative tendencies. In the restaurant industry, it’s so easy to get sucked in and just go with the flow. I spent most of my 20’s working while everyone else took time to create, play, travel, and genuinely enjoy their youth.

The choice to fully invest in myself and my company in 2020 opened the door to a life that combines my creative passions and my work. I am really loving this new dynamic where the more I invest in my creativity, the more success I create in my business.

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Image Credits
Blue Steele Media

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