Today we’d like to introduce you to DeAndre Ballard.
Hi DeAndre, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve always had a strong passion for fashion. I used to daydream of patterns and creating a clothing line. Since I’ve always been considered fashionable and creative, it only took time for me to make my dreams a reality. I want my clothing brand to have a story that everyone can relate to and inspire others to achieve their dreams as well. The name Shattered Dreams speaks volumes and I know it has a negative cognition with the word shattered but that’s a perfect example of life. We all have dreams but having dreams and achieving dreams are two different things. When achieving your dreams, there will also be some failures and detours along the way. But I want to encourage you to continue to believe in yourself and your dreams. Some people may have stopped dreaming because it may feel impossible, but I’m here as proof that your dreams are worth fighting for.
Your dreams are like Glass, they are a reflection of yourself and very fragile. Life will break your glass but it’s up to you to pick up the pieces and put it back together. You have to embrace your failures and learn from them. Shattered Dreams is not only a clothing line, it’s a lifestyle as well. Regarding my designs and logo, I wanted to create something iconic and bold. The black panther embodies strength and fearlessness; and that’s what I want people to feel when they wear my brand. I added flames to the black panther’s eyes to represent the desire and confidence that you need to overcome anything that life throws at you.
We all face challenges, but looking back would you describe it as a relatively smooth road?
When I first started my business, I had to face many struggles. The biggest struggle was finding a manufacturer that could bring my ideas to life. I wanted to create high-quality products and had to order hundreds of samples just to make sure that everything was executed perfectly. After a long journey of meeting and searching for manufacturers, I found one that could bring my vision to life. I learn something new all of the time on this journey but I’ll leave you with 1. Be patient with the process, 2. Continue to show up even when it feels like no one is there 3. Never give up and look for the lesson in every trial.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a business owner that specializes in fashion. My passion is creating art in the form of clothing and I have a great eye for statement pieces. I love to bring my ideas into fruition and sharing them with the world. I’ve had the pleasure of sending my merchandise to customers in various countries. I embrace the uniqueness of my story and brand; that’s what sets me apart. One of my strengths is my ability to execute in the midst of whatever the world tries to throw my way. Some may see it as a setback but I look at it as a setup.
Can you talk to us a bit about happiness and what makes you happy?
Being able to do what I love every single day.
- Website: www.shattereddreamsco.com
- Instagram: Dremula, shattered.dreamsco