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Daily Inspiration: Meet Daniella Horta

Today we’d like to introduce you to Daniella Horta.

Hi Daniella, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started my Instagram page August 2020, during the pandemic. I found myself dealing with some pain over a relationship on top of the anxieties of the pandemic, and I needed a creative outlet. I work in e-commerce and fashion and styling has always been a serious interest of mine. I wanted to create an Instagram to showcase me, a size 8, 30 years old Latina who loves to experiment with her sense of style. I feel like I personally have trouble finding voices like my own in the fashion community, so I wanted to contribute and connect with other women who saw themselves through me. My account started off very basic, using my iPhone to take selfies, but growth was slow. In December of 2020, I decided to research and figure out what actions would help my account grow, as well as deciding what I wanted my aesthetic to be. I bought a new iPhone, a tripod, and some lighting equipment and in January of 2021 put more effort into taking better quality photos and engaging with my followers as much as possible. I grew quickly, I would say it took nine months to get to 3k followers, which I was not expecting. I love having this creative outlet, which allows me to be myself, and I love meeting new creators and getting inspiration from them.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has been a smooth road for the most part, as I have never pressured myself to grow. My only goal is to put out content that I love and believe in, even if it doesn’t get noticed. I think the biggest obstacle right now would be my growth, which has felt stagnant for the past two months, which is due to Instagram’s change in the algorithm to focus on video instead of photos. However, I think this will teach me how to adapt and how to find my voice within the video medium. I am having to experiment because of it.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I have an Instagram account, where I showcase my personal style. I am known for being a Latina who is midsize (size 8), who mixes streetwear with classic styles. I think what sets me apart from others is how I look, as in my body type, which is in the middle, not lean but not plus size. I think my sense of style also sets me apart, as I incorporate my Latina style into a classic style with some streetwear. It is a combination of my personality and it is unique, as I purposefully stray away from looking like everyone else. I am proud of my growth, it has been completely organic based on the content I put out and how I engage with followers and other creators. I am proud that I continue to enjoy creating content and that I am able to give a voice for women who look like me.

So maybe we end on discussing what matters most to you and why?
Honesty and originality matter to me most. And I would say I live by that, as I am a pretty direct person and I always put myself in someone else’s shoes and try to see life through other points of view. I do the same with my content, I make sure to be myself and not photoshop my body or my face, and I try to experiment with my style to provide others with a different perspective. I think honesty is the most important thing in life personally, as I seek to live a life that I can be proud of. I think to be honest is to be human, and being honest with someone is the truest form of love and respect. And originality is important to me because that is how we humans keep growing and learning, we take something and put our own spin on it and we learn from each other. Without originality, there is no growth.

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