Today we’d like to introduce you to Coreen Avila.
Hi Coreen, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m a Los Angeles-based makeup artist. I always had a fascination with beauty for as long as I can remember. Growing up with two sisters, me being in the middle, I had a healthy competitive drive to be academically better between my oldest sister and I. It wasn’t until my Jr. and Senior year of high school I really started struggling with choosing a career but already knew I had a love for makeup so immediately at the age of 18, I asked my mother to enroll me in beauty courses to enhance what I already knew. I fell deeper in love with the art. Wanting to learn more, I enrolled myself in a prestige cosmetology school that I have now graduated from that has pushed my career into the fashion and entertainment industry. I was now fully invested. Pushing and pursuing a career in beauty is a hard dedication to your work and clientele, which I’ve had expanded as I grew. I’ve had opportunities working on award shows for producers, artists and amazing talents throughout Los Angeles. It’s a thrilling experience coming across so many unique personalities and friends that have helped support my career. I couldn’t have picked a more perfect career. Now I currently work for two of the biggest cosmetics companies that have guided me so much to start my own business. I am truly grateful for the support of my mom and sisters and of course, the friends who helped me become a Los Angeles and Orange County makeup artist.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I would say for the most part it has been a smooth journey because my work never feels like work. It’s just fulfilling and addictive. The only struggle was living through the pandemic and seeing the tragic losses companies, families, and working class we all had to go through. It took some time but I’m glad we are able to slowly get back into it. It’s just rebuilding and again dedicating your work to the industry.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
So I’m currently a Senior Artist and Educator for Benefit Cosmetic in Los Angeles and Orange County. I’ve been here for 3 years with also just launching my business Honey Dive Co last year. It’s definitely busy but the fast pace is where I truly thrive in. I’m most proud of launching the business because it’s something I’d always wanted to have. I am a lash business that hand designs styles that are specific to a type of eye shape. Being a makeup artist, you always have a wish or two that something could be better when it comes to the volume of lashes or how extremely natural they look. It’s very specific and strategic and I’m always looking to buy the next best thing. So I thought, why not just make it and start selling. That’s how the company was created. It’s been a success this far and I had just created new inventory and styles are soon to be launched! I’m very proud.
How do you define success?
I define success by doing something you absolutely love that never feels like work. If you love it, you’re just living your dream. That’s is the most difficult thing to find at a young age, it can only evolve.