To Top

Daily Inspiration: Meet Chauncey Tounsel

Today we’d like to introduce you to Chauncey Tounsel.

Hi Chauncey, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started Ècru because I wanted to put out pieces that I enjoy the most on a daily basis. The attraction for a unique earth tone color in anything was a main driving force for my concept. Incorporating vintage feels from the 90s era (which was one of the most influential times in fashion) I want to bring these ideas and goods to like-minded people that will also appreciate my vision for a lifetime of wear and use.

The word Ècru simply means very light brown, as raw silk unbleached linen, etc. it is a highly neutral earth tone color that you can pair with any other color as well as coming across it in every single walk of life. I have always enjoyed the outdoors and nature, this is one of the main reasons why The word and color ècru stood out to me. It defines everything I can describe myself and what I appreciate to be.

Being from Chicago, I have been around many reputable people in fashion and style – but my biggest inspiration has been my father. I would see pictures that my family has kept and noticed how authentic his style was in the 90s. He never tried too hard, and I could always tell that he was conscious of the latest trends of that era.

My goal is to bring all these ideas from this brain of mine into this world, lol. I would love to see people just enjoy these hats, totes, hoodies, etc. just as much as I do and feel when I wear these pieces myself.

A lifestyle curated for a modern minimalist who enjoys a vintage tone.

Ècru By Ct

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I don’t think it’s ever a smooth road for anybody starting something from the ground up. Especially as organic that I’m doing it. At times I always feel like people are just watching my every move and what I’m about to do next and that the thing with me it will be so random at the moment, but it all comes together perfectly. I just know it’ll all pay off in the long run, why not just try? You know.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
So I’m the shop manager at the Jason Markk flagship store. It’s located in DTLA in little Tokyo. It’s a drop off sneaker care store, the first and only one of its kind. We can take care of any shoe you can think of and we have seen every shoe possible, lol. Mostly just cleaning and the upkeep of more of your high-end pricey shoes or even just your regular daily wears, we can keep them fresh always. I’ve been here for about six years now. I have always been crazy about shoes, not necessarily a sneakerhead (I hate the term hahaha) but more so I know my stuff. And I rock what I always enjoy and like. I came from a sports background, I also used to skate like crazy when I was younger. So sneakers have just been a big part of my life. I was working retail back in Chicago at Footlocker and a few other stores, then I made the move to LA and found myself interviewing at Jason Markk. I started off as a sneaker care technician then transition over into the manager role. I think I’m most proud of my growth and experience that I’ve had at the store so far. What sets me apart from others, I feel is I’m very relatable and able to build that friendship with our customers, which is what will always keep them coming back.

What do you like best about our city? What do you like least?
Best I’d definitely say the weather and how many things you can do in just the state of Cali.

Worst I’d say how populated it’s getting just since I’ve noticed for my time being here. The smog as well! We gotta get that AQI in a better spot hahaha

Contact Info:

  • Email:
  • Website:
  • Instagram: @chicagodonctoun @ecrubyct @vintagebyecru

Image Credits
Niles Porter Mark Negado Andric Booker Rosalinda Sanchez

Suggest a Story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in local stories